It is worth taking the time to make your site more search engine friendly, because it will bring you profit and appropriate exposure. Here are some simple advices on building successful web site for your online business.
How to build search engine friendly website? You can find plenty material when browsing the Internet, but a good foundation cannot sabotage your online initiative. A search engine friendly site is not just beneficial for top ranking in the search engines, but also helps to attract customers, thus getting business for you.
Before designing a site, make sure you have got a good domain name. The Domain name is your URL or Universal Resource Locator as in what a person types into the search engine bar like yoursite.com and others. Hypothetically, if your business is related to something like ruleta then it is good to have the word "ruleta" included into the domain name separated by dashes from other words or numbers. Generic domain names may help in search engine listing. It will be easier to find the sequence of words within a domain name directly related to the main idea of your business.
Make your site content based with at least two hundred words holding clear information of your products, services and business. This will help your potential customer to know about you and get some information on products they require. Apart from verbal description, you might use web design attributes to underline your point. Please do not startle the visitor of your web site with blinking texts, shocking colors and confusing animations on the web pages. The website must have a clean look so that the web visitor will feel relaxed to get all relevant information about your services, otherwise, he will shut it down within a minutes.
Keep the site simple and easy to navigate. Complicated navigation will confuse the visitors. The navigation must be user-friendly and easily understood by the visitors. If you search through search engine results, you will find all the top ranking websites are optimized properly. These optimized websites make their presence felt in the search engines by making their site user friendly with good navigation, content texts, and Meta tags relevant to their websites, and having proper placed images. Why shouldn't you use such simple tool like navigation at your favorite?
News relevant to your site is also a great way to bring in traffic. Many people nowadays get their news online and not just world news. Maybe someone wants to read about the gambling bill that was passed in congress recently to ban money transfers to and from online casinos, a great advantage to having news on your page is that if it is well written piece of writing, other news sources like Yahoo and Google may take your masterpiece and put a link to it from their site. This would give you thousands of hits, and that is the goal.
While designing your website, the most important thing to remember your website is not to trick search engines by adding hidden texts or hidden links, irrelevant keywords or text, or very small text which is hardly visible for human eyes. Google usually punishes these websites by giving them low rank or sometimes removing them forever.
If you incorporate all these tips when building your website I can guarantee it will make your job much easier, no one wants to build a site and then find out they need to star over from scratch, because every day offline is potential money lost.
Use the above suggestions and utilize them into your company website in order to guarantee you stop losing money that you could be making.
Showing posts with label internet. Show all posts
Showing posts with label internet. Show all posts
Tuesday, March 9, 2010
Thursday, March 4, 2010
How To Write Articles Quickly
Yuck, it's that time again, newsletter time. Are you stuck in front of a blank page or computer screen? Do you struggle each time you have to write? People seem to find all other tasks preferable to writing an article. We have a friend who finds himself washing out socks instead of writing. There's a term for it: "shaving the yak."
Originally coined by Seth Godin, marketer and author extraordinaire, "shaving the yak" means that when faced with writing, some people find themselves doing any other chore they can think of, eventually finding themselves down at the zoo, shaving yaks.
Writing can be painful to many people. It doesn't have to be. Here's a basic outline of how to write an article quickly and without the painful struggle.
1. Pick a topic that appeals to your readers. This may not be what you think they want, so you need a way to ask, or find out what they want to know. Either ask them directly, or use keyword search tools to find out the most popular requests on the web in your field.
2. Write to appeal to basic human emotions. While you may know a lot about software engineering, or whatever your field, you have to hit readers where it hurts, where they feel, rather than appeal to their brains. So even if your article is about finding a computer networking solution, base your article on the pain that readers encounter with this problem.
3. Get to the point quickly in the first paragraph, using the key words you know people are looking for on Google. State the problem on an emotional level, then make a bold statement to indicate you have a solution.
4. Exaggerate the problem and the pain. Give some real-world examples of how it manifests in your readers' lives, affecting their work, play, family, physical and mental well-being. Use emotional words that resonate with readers, appealing to universal human dilemmas.
5. Next, suggest three ways to solve the problem. The brain finds it easy to think in threes. Limiting your solutions to three points makes it easier for readers to digest your ideas. It also makes it a whole lot easier and faster to complete your article.
6. Summarize the problem with the three solutions. Be sure to repeat your key words used in your first paragraph.
7. Finally, go back and write your title. This is the most important step of all, because your title provides two important keys:
a. It ensures readers will open and read it when they see the title.
b. It ensures that readers will find your article on the web when they search for solutions on Google or their favorite search engine.
8. Write an effective resource box, with your name, website and blog URLs, your credentials (what makes you an expert), and how and why people should contact you or use your services. Offer them a free report or white paper on your website to entice them to visit and leave their email address with you, and make sure you offer something compelling.
Now, if I had followed my own advice, I would have given you only 3 steps. You see, I struggle with brevity myself, having been cursed with an over-active brain and too much education.
Here's what you can do right now to solve your writing woes: Write down your topic (a painful problem), tell your readers how bad it is, and then give them 3 solutions they can take to rectify the problem. Open up a new document in Word and start now!
That's how you can write articles quickly and easily, without having to wash your socks or go down to the zoo to help shave the yaks.
Originally coined by Seth Godin, marketer and author extraordinaire, "shaving the yak" means that when faced with writing, some people find themselves doing any other chore they can think of, eventually finding themselves down at the zoo, shaving yaks.
Writing can be painful to many people. It doesn't have to be. Here's a basic outline of how to write an article quickly and without the painful struggle.
1. Pick a topic that appeals to your readers. This may not be what you think they want, so you need a way to ask, or find out what they want to know. Either ask them directly, or use keyword search tools to find out the most popular requests on the web in your field.
2. Write to appeal to basic human emotions. While you may know a lot about software engineering, or whatever your field, you have to hit readers where it hurts, where they feel, rather than appeal to their brains. So even if your article is about finding a computer networking solution, base your article on the pain that readers encounter with this problem.
3. Get to the point quickly in the first paragraph, using the key words you know people are looking for on Google. State the problem on an emotional level, then make a bold statement to indicate you have a solution.
4. Exaggerate the problem and the pain. Give some real-world examples of how it manifests in your readers' lives, affecting their work, play, family, physical and mental well-being. Use emotional words that resonate with readers, appealing to universal human dilemmas.
5. Next, suggest three ways to solve the problem. The brain finds it easy to think in threes. Limiting your solutions to three points makes it easier for readers to digest your ideas. It also makes it a whole lot easier and faster to complete your article.
6. Summarize the problem with the three solutions. Be sure to repeat your key words used in your first paragraph.
7. Finally, go back and write your title. This is the most important step of all, because your title provides two important keys:
a. It ensures readers will open and read it when they see the title.
b. It ensures that readers will find your article on the web when they search for solutions on Google or their favorite search engine.
8. Write an effective resource box, with your name, website and blog URLs, your credentials (what makes you an expert), and how and why people should contact you or use your services. Offer them a free report or white paper on your website to entice them to visit and leave their email address with you, and make sure you offer something compelling.
Now, if I had followed my own advice, I would have given you only 3 steps. You see, I struggle with brevity myself, having been cursed with an over-active brain and too much education.
Here's what you can do right now to solve your writing woes: Write down your topic (a painful problem), tell your readers how bad it is, and then give them 3 solutions they can take to rectify the problem. Open up a new document in Word and start now!
That's how you can write articles quickly and easily, without having to wash your socks or go down to the zoo to help shave the yaks.
Monday, March 1, 2010
Online Games -- How To Play To Win
Learn how to improve your playing quality and even overall understanding of online gaming and how you perform while playing online. Gaming online is a huge business nowadays and that means that there are millions of people worldwide at online game sites all the time. Many are people just like you and me that like to play online and have fun doing it. Some of these people enjoy it so much, that they often do not even care about improving their skill and raising their chances of winning.
So Why Should You Work on Your Game?
Working on skills will not only help you improve your success while playing online games but will also give you higher self-esteem and a sense of achievement. And remember that the faster you master the easy games, you can turn to the more complicated ones and match your brain and skills against the real experts.
How to Improve Your Online Gaming Skills?
Online playing is different than just playing on your personal computer at home. While online, you have to pay attention to many different things that need to be taken into account, and I will detail these here:
1) Internet Connection: Pay attention to your online connection and make sure that the internet connection is strong and without any connection breaks. These can be done easily by trying to play a simple online game before moving on to the more serious ones. For example, play scrabbles or checkers online and then see how your connection works.
2) The Graphics: Check that your PC screen is strong enough to run the specific game you have in mind. Download the trial and play it on your computer. If you can't run or if it does not run smoothly, be aware that though the online version is less of a strain on the resources of your computer, the game might get stuck or stall from time to time. What can you do? Other than spending money on improving the hardware of your computer, the only thing you can do is to pick another game.
3) Limit your game time: One of the most important facts that young players tend to overlook is that they cannot play forever. The body needs sleep and even though it might appear or one might not feel tired, your performance drops as the hours pass by. It is important also to (if the game permits it) try and drink water while playing and not Coca Cola or Pepsi or anything else sweet or alcoholic. These will only make you more sleepy than before even if for the first few minutes it will feel as if they are invigorating you.
4) Game Plans: Have a look at how others are playing before you join the fray. Study the manner how the game moves and how others hide or move. Even if you end up playing against other players, eventually the nooks and corners of the game are similar. Remember that people tend to move in similar fashion so the whole point is to get a whiff of game movement.
5) Strategy: Look up different strategic models and systems offered and posted on the internet. Your players might use some of these and if you are aware of them it will be easier for you to block their moves.
Conclusion:
By preparing yourself for the online gaming experience you do not lose anything. In fact, it works quite to the contrary. Think of it just like in terms of playing at online casinos and not at game sites. You would not play for money without researching it before, would you?
So Why Should You Work on Your Game?
Working on skills will not only help you improve your success while playing online games but will also give you higher self-esteem and a sense of achievement. And remember that the faster you master the easy games, you can turn to the more complicated ones and match your brain and skills against the real experts.
How to Improve Your Online Gaming Skills?
Online playing is different than just playing on your personal computer at home. While online, you have to pay attention to many different things that need to be taken into account, and I will detail these here:
1) Internet Connection: Pay attention to your online connection and make sure that the internet connection is strong and without any connection breaks. These can be done easily by trying to play a simple online game before moving on to the more serious ones. For example, play scrabbles or checkers online and then see how your connection works.
2) The Graphics: Check that your PC screen is strong enough to run the specific game you have in mind. Download the trial and play it on your computer. If you can't run or if it does not run smoothly, be aware that though the online version is less of a strain on the resources of your computer, the game might get stuck or stall from time to time. What can you do? Other than spending money on improving the hardware of your computer, the only thing you can do is to pick another game.
3) Limit your game time: One of the most important facts that young players tend to overlook is that they cannot play forever. The body needs sleep and even though it might appear or one might not feel tired, your performance drops as the hours pass by. It is important also to (if the game permits it) try and drink water while playing and not Coca Cola or Pepsi or anything else sweet or alcoholic. These will only make you more sleepy than before even if for the first few minutes it will feel as if they are invigorating you.
4) Game Plans: Have a look at how others are playing before you join the fray. Study the manner how the game moves and how others hide or move. Even if you end up playing against other players, eventually the nooks and corners of the game are similar. Remember that people tend to move in similar fashion so the whole point is to get a whiff of game movement.
5) Strategy: Look up different strategic models and systems offered and posted on the internet. Your players might use some of these and if you are aware of them it will be easier for you to block their moves.
Conclusion:
By preparing yourself for the online gaming experience you do not lose anything. In fact, it works quite to the contrary. Think of it just like in terms of playing at online casinos and not at game sites. You would not play for money without researching it before, would you?
Online Scams -- How To Avoid Getting Fooled
Beware of the three ways of getting fooled into giving up your money through seemingly innocent money-making schemes. Scams are all around us and it can be found in every single area of life, but more so in such areas where the risk is greater such as when dealing with credit cards, bank accounts and other activities which involve sending or receiving money online.
The Bank/Credit Card Email Scam:
If you get an email asking you to sign up to your bank account or credit card through the email because your privacy is under danger or just to receive a free gift or something: BEWARE! Do not sign up through the internet address provided in the email. If the email does make you anxious, go to the bank or credit card site using the address you know already or through searching the search engines.
How Does This Scam Work?
The senders of the email know that only a very few will sign up but that is all they need. When you signed up to the bogus internet address, they got your user and password. Now its time for them to party!
The Missing Millionaire Scam:
If you receive an email saying that they represent a dead or missing former ruler, high-ranking official or businessman from an African, Gulf or even Russian: BEWARE! They offer you a chance to earn anything between one to five percent of ten to fifty million. And for your co-operation only. Don't get sucked into this, for though they speak of giving you money, they will receive cash and from your account.
How Does This Scam Work?
They will ask you for your bank details in order to transfer the cash and then they will use that to transfer a small amount. Now, once you trust them, they will ask you for more personal and secure details because they "need" that to transfer the entire sum in and out of your account. What they won't tell you is that they will transfer all the money out from your account: theirs and yours.
The Make Money Fast Scam:
This is the most innocent of the lot, but that is also why it is the most dangerous. These are so-called companies that advertise that if you only sign up and use their system, you will mint money. Please do not fall for such schemes. They will pay you some money but then once trust is built, they will fleece your bank account. Remember that quick money scams are the surest and fastest way to lose all your money!
Conclusion:
Whatever you do online, always remember that the internet is not a safe place. Treat it like you would treat any other business venture and bring up your guard. If you play it safe and check out the companies before committing, you will be able to guard yourself against losing money to crooks.
The Bank/Credit Card Email Scam:
If you get an email asking you to sign up to your bank account or credit card through the email because your privacy is under danger or just to receive a free gift or something: BEWARE! Do not sign up through the internet address provided in the email. If the email does make you anxious, go to the bank or credit card site using the address you know already or through searching the search engines.
How Does This Scam Work?
The senders of the email know that only a very few will sign up but that is all they need. When you signed up to the bogus internet address, they got your user and password. Now its time for them to party!
The Missing Millionaire Scam:
If you receive an email saying that they represent a dead or missing former ruler, high-ranking official or businessman from an African, Gulf or even Russian: BEWARE! They offer you a chance to earn anything between one to five percent of ten to fifty million. And for your co-operation only. Don't get sucked into this, for though they speak of giving you money, they will receive cash and from your account.
How Does This Scam Work?
They will ask you for your bank details in order to transfer the cash and then they will use that to transfer a small amount. Now, once you trust them, they will ask you for more personal and secure details because they "need" that to transfer the entire sum in and out of your account. What they won't tell you is that they will transfer all the money out from your account: theirs and yours.
The Make Money Fast Scam:
This is the most innocent of the lot, but that is also why it is the most dangerous. These are so-called companies that advertise that if you only sign up and use their system, you will mint money. Please do not fall for such schemes. They will pay you some money but then once trust is built, they will fleece your bank account. Remember that quick money scams are the surest and fastest way to lose all your money!
Conclusion:
Whatever you do online, always remember that the internet is not a safe place. Treat it like you would treat any other business venture and bring up your guard. If you play it safe and check out the companies before committing, you will be able to guard yourself against losing money to crooks.
Wednesday, January 20, 2010
Why SEO Consulants Should Not Use Press Releases
Rumor has it that press releases are the next big thing in the SEO business, and many companies are spending top dollars trying to write the next big press release announcing the next big balloon breaking technology. But is this really the next big thing?
By definition, a Press Release is a kind of news item released by the company on whom the news is being reported. As such, you will have to compete with all the other press releases and hope that your will get picked up.
Why Will Your Press Release Be Trashed?
1) Unless you are writing a press release about Microsoft, Adobe, Sony or one of the other mega-companies, or at least about a company that is relatively well known, forget about it. Journalists and news editors receive thousands of press releases a day and there is no way that they will waste more than a quick glance. So why should you pay a company seven to eight hundred dollars for them sending your press release to thousands of editors and journalists when they are going to junk it anyway?
2) Unless you are announcing a truly revolutionary product or technology (which I assume you are not since you are only interested in using the professionally paid and written press release to boost your search engine rankings), whatever you make up or announce such as some new free deal or new portal offering something unique, your chances of being picked up are very slim. Yes, the PR companies will tell you that they have vast experience in writing Press Releases that will make yours stand out and get picked up but this is not accurate. The only way your PR is going to get picked up is if it truly is something out of the ordinary or something that no one has ever thought off.
3) Unless you plan to spend millions of dollars and then just by sheer volume your site will go ahead in the search engines, this is not a good option. Why? If you send a large number of press releases then these will be placed on the different PR companies websites main page. Since most of these home pages have a very high page rank, your site will get a boost. The question is whether this boost is worth the large amount of money you will put into the PR companies pocket. No it is not. Use that money to buy (though I do not recommend this) links from high-ranked websites and you will pay less and receive more benefit.
4) Any press release, even if it has been accepted, will remain on the different pages for just a short time, making the time and effort and even more so the amount of money you paid fruitless.
Conclusion:
A press release is useful if you wish to contact the press and maybe get some free publicity, but it is of no use if you wish to use it as a tool in order to advance your website in the search engines.
By definition, a Press Release is a kind of news item released by the company on whom the news is being reported. As such, you will have to compete with all the other press releases and hope that your will get picked up.
Why Will Your Press Release Be Trashed?
1) Unless you are writing a press release about Microsoft, Adobe, Sony or one of the other mega-companies, or at least about a company that is relatively well known, forget about it. Journalists and news editors receive thousands of press releases a day and there is no way that they will waste more than a quick glance. So why should you pay a company seven to eight hundred dollars for them sending your press release to thousands of editors and journalists when they are going to junk it anyway?
2) Unless you are announcing a truly revolutionary product or technology (which I assume you are not since you are only interested in using the professionally paid and written press release to boost your search engine rankings), whatever you make up or announce such as some new free deal or new portal offering something unique, your chances of being picked up are very slim. Yes, the PR companies will tell you that they have vast experience in writing Press Releases that will make yours stand out and get picked up but this is not accurate. The only way your PR is going to get picked up is if it truly is something out of the ordinary or something that no one has ever thought off.
3) Unless you plan to spend millions of dollars and then just by sheer volume your site will go ahead in the search engines, this is not a good option. Why? If you send a large number of press releases then these will be placed on the different PR companies websites main page. Since most of these home pages have a very high page rank, your site will get a boost. The question is whether this boost is worth the large amount of money you will put into the PR companies pocket. No it is not. Use that money to buy (though I do not recommend this) links from high-ranked websites and you will pay less and receive more benefit.
4) Any press release, even if it has been accepted, will remain on the different pages for just a short time, making the time and effort and even more so the amount of money you paid fruitless.
Conclusion:
A press release is useful if you wish to contact the press and maybe get some free publicity, but it is of no use if you wish to use it as a tool in order to advance your website in the search engines.
Subscribe to:
Posts (Atom)