To be a successful writer and get noticed, being good often isn’t good enough. You have to shine. You have to have something that puts you above all others. Of course though, nobody is perfect. Everyone has faults and flaws. But everyone has talents and abilities too. What’s your talent?
Find your talent and focus on it. Develop it. Showcase it in your writing so it really shines through. Remember, one thing that stands out is far easier to notice than ten things that are good, but not great. Make sure your best skill stands out.
Stacey’s Story: Start With Something Special
I had my breakthrough while taking a break from writing. I was watching the movie Bring it On and decided to watch the bonus features. One of them was an interview with the director and he talked about how the screenplay got noticed because it opened with the cheer song. That stood out, that got their attention, that made them want to read the rest. I decided to take the same approach. I took chances with the start. I started with a letter, a poem, a snippet from a diary. It must have made the difference because with that one change, a manuscript that had been rejected 14 times got purchased. –Stacey, Novelist
Carmen’s Story: Use Your Strengths
I was told by my teachers and by readers that my dialogue was really strong. So I decided to stop hiding it away and I put it right out front. I made the first chapter of my novel almost all dialogue. It got the attention of an agent, who has since told me that the individuality of the first chapter told him that he had found a new writer with a clear sense of style. He took me on and is now trying to sell that sense of style to publishers. Even better for me, he’s not just trying to sell my first book, he’s trying to sell me as the next new thing, a young writer to look out for! –Carmen, Novelist
Editor Says: “Forget Modesty”
Writing is not a business where you can afford to be modest. You have to get in there and show what you’ve got. Whatever you do better than everyone else, show it off. Build your work around your best skill. Otherwise, you’re going to be lumped in with the rest of the writers that are good, but don’t stand out. –James, Editor
Editor Says: “I’m Looking for One Thing”
Many writers make the mistake of trying to show me everything they do well. Forget it. I’m glancing at hundreds of manuscripts a day. To catch my attention, you have to hit me between the eyes with one strong point that I can’t not notice. There will be time later to show me your other strengths. For the first contact, focus on making one clear point about yourself and make it a good one.
–Darryn, Editor
Susan’s Story: Is it Really a Flaw?
In the early days of Susan’s career, everyone advised her that she relied on dialogue too much. So she cut out the dialogue. She kept writing but found her work lacked energy. Years later, she decided to ignore all the advice. The novel came naturally to her and it was almost all dialogue. The book reviews praised her unique style and voice. Susan learned her lesson—never suppress what comes naturally to you. Remember, what comes naturally to you might be your greatest gift, not your greatest flaw.
Top Six Ways to Find Your Strength
1. Ask other people what stands out about your work.
2. Read some of your best work and make a list of what makes it good.
3. Read through the contents of a book about writing and ask yourself if there is an area you are good at.
4. Think about what other people have said about your work. Are there any comments that keep being repeated?
5. Ask yourself what you care about when you write.
6. What do you like about other people’s work? Often the things you notice in other people’s work are also the things that you are good at.
Showing posts with label writing. Show all posts
Showing posts with label writing. Show all posts
Tuesday, March 9, 2010
How To House A Successful Online Business
It is worth taking the time to make your site more search engine friendly, because it will bring you profit and appropriate exposure. Here are some simple advices on building successful web site for your online business.
How to build search engine friendly website? You can find plenty material when browsing the Internet, but a good foundation cannot sabotage your online initiative. A search engine friendly site is not just beneficial for top ranking in the search engines, but also helps to attract customers, thus getting business for you.
Before designing a site, make sure you have got a good domain name. The Domain name is your URL or Universal Resource Locator as in what a person types into the search engine bar like yoursite.com and others. Hypothetically, if your business is related to something like ruleta then it is good to have the word "ruleta" included into the domain name separated by dashes from other words or numbers. Generic domain names may help in search engine listing. It will be easier to find the sequence of words within a domain name directly related to the main idea of your business.
Make your site content based with at least two hundred words holding clear information of your products, services and business. This will help your potential customer to know about you and get some information on products they require. Apart from verbal description, you might use web design attributes to underline your point. Please do not startle the visitor of your web site with blinking texts, shocking colors and confusing animations on the web pages. The website must have a clean look so that the web visitor will feel relaxed to get all relevant information about your services, otherwise, he will shut it down within a minutes.
Keep the site simple and easy to navigate. Complicated navigation will confuse the visitors. The navigation must be user-friendly and easily understood by the visitors. If you search through search engine results, you will find all the top ranking websites are optimized properly. These optimized websites make their presence felt in the search engines by making their site user friendly with good navigation, content texts, and Meta tags relevant to their websites, and having proper placed images. Why shouldn't you use such simple tool like navigation at your favorite?
News relevant to your site is also a great way to bring in traffic. Many people nowadays get their news online and not just world news. Maybe someone wants to read about the gambling bill that was passed in congress recently to ban money transfers to and from online casinos, a great advantage to having news on your page is that if it is well written piece of writing, other news sources like Yahoo and Google may take your masterpiece and put a link to it from their site. This would give you thousands of hits, and that is the goal.
While designing your website, the most important thing to remember your website is not to trick search engines by adding hidden texts or hidden links, irrelevant keywords or text, or very small text which is hardly visible for human eyes. Google usually punishes these websites by giving them low rank or sometimes removing them forever.
If you incorporate all these tips when building your website I can guarantee it will make your job much easier, no one wants to build a site and then find out they need to star over from scratch, because every day offline is potential money lost.
Use the above suggestions and utilize them into your company website in order to guarantee you stop losing money that you could be making.
How to build search engine friendly website? You can find plenty material when browsing the Internet, but a good foundation cannot sabotage your online initiative. A search engine friendly site is not just beneficial for top ranking in the search engines, but also helps to attract customers, thus getting business for you.
Before designing a site, make sure you have got a good domain name. The Domain name is your URL or Universal Resource Locator as in what a person types into the search engine bar like yoursite.com and others. Hypothetically, if your business is related to something like ruleta then it is good to have the word "ruleta" included into the domain name separated by dashes from other words or numbers. Generic domain names may help in search engine listing. It will be easier to find the sequence of words within a domain name directly related to the main idea of your business.
Make your site content based with at least two hundred words holding clear information of your products, services and business. This will help your potential customer to know about you and get some information on products they require. Apart from verbal description, you might use web design attributes to underline your point. Please do not startle the visitor of your web site with blinking texts, shocking colors and confusing animations on the web pages. The website must have a clean look so that the web visitor will feel relaxed to get all relevant information about your services, otherwise, he will shut it down within a minutes.
Keep the site simple and easy to navigate. Complicated navigation will confuse the visitors. The navigation must be user-friendly and easily understood by the visitors. If you search through search engine results, you will find all the top ranking websites are optimized properly. These optimized websites make their presence felt in the search engines by making their site user friendly with good navigation, content texts, and Meta tags relevant to their websites, and having proper placed images. Why shouldn't you use such simple tool like navigation at your favorite?
News relevant to your site is also a great way to bring in traffic. Many people nowadays get their news online and not just world news. Maybe someone wants to read about the gambling bill that was passed in congress recently to ban money transfers to and from online casinos, a great advantage to having news on your page is that if it is well written piece of writing, other news sources like Yahoo and Google may take your masterpiece and put a link to it from their site. This would give you thousands of hits, and that is the goal.
While designing your website, the most important thing to remember your website is not to trick search engines by adding hidden texts or hidden links, irrelevant keywords or text, or very small text which is hardly visible for human eyes. Google usually punishes these websites by giving them low rank or sometimes removing them forever.
If you incorporate all these tips when building your website I can guarantee it will make your job much easier, no one wants to build a site and then find out they need to star over from scratch, because every day offline is potential money lost.
Use the above suggestions and utilize them into your company website in order to guarantee you stop losing money that you could be making.
Thursday, March 4, 2010
How To Survive A Good Review
When the first reviews for my most recent novel (Great Sky Woman, Random House 2006) started coming in, my emotions went through the usual roller coaster. The first, from Publisher’s Weekly, was 90% positive, but mentioned that, in their opinion, it was slow in spots. My stomach sank. Slow? In spots? Oh my God—all is lost!
The second review came in two weeks later. This one, from “Booklist,” used words like “magnificent” and “engaging” and “adventure on a grand scale.”
I sighed. Boy, oh boy, did I need to hear that. Why? Because I am an insecure artist. Because I spend, on average, two years researching and one year writing my novels. Because I care so very much about each and every one of my literary children. Because I pour my life into every project I work on, break my head open, remove the protective walls from around my heart. I have to, because that is the only way to access my talent. I CAN’T do less than my very best—that would immediately devolve to hack work, and that I cannot do.
Some say to ignore reviews, that they are only the opinions of people who, often, are jealous of work they themselves could not create. I choose not to embrace that opinion. To me, reviews are the opinions of informed, professional readers. Such people are not necessarily any better informed than the average reader, but what they have to say is certainly worthy of attention.
To be absolutely frank, there have been times I curled up and cried because a reviewer I respected disliked my work. And other times when handsprings across the living room were the order of the day. Such violent ups and downs can hardly be good for your blood pressure (let alone the household pets) but for an artist who cares, really cares about reaching out to the world, about creating a dialogue with readers present and unborn, there seems little choice.
An artist needs feedback. We must know whether what we do communicates the message intended. That doesn’t mean all glory and complement. Harsh but honest criticism can help an artist understand what the public sees when they read the work, watch the film, view the dance. To the degree that such work is intended to make a statement, to communicate a state of emotion or elusive concept, we MUST know how the public reacts.
But there are times when the good review is more damaging than the bad one. It often seems that a large proportion of artists are people who crave a deeper, more fluid connection with the outside world. Who in early life felt their voice stifled, felt invisible in the middle of a crowd. So they learn to speak their truth in some other form, and a creative performer was born.
Deep within such an artist is a driving, gnawing, ravenous urge to be loved, respected, seen, heard. It is the stifled urge of a child dancing in the living room for the guests, saying “look at me! I’m special!”
Of course, attention isn’t always on the artist herself: sometimes we merely want to draw attention to some cause, or effect, or external reality or philosophy we consider important or of interest. At the heart of all of this, however, is the sense that our perceptions are worthy, our hearts strong, our song as valid as that of any other warbler in the forest.
And when those reviews come in, we can either read them at an emotional arm’s length, or we can take them to heart, suffer the slings and arrows—and rejoice in the victories.
Which are more important? I’m not certain. But when those positive reviews come, I notice that I don’t take them as seriously, as deeply, as the negative ones. I don’t dare. That little boy inside me wants too desperately to believe that he is loved and appreciated, that he has made something worthwhile. When the positive reviews come, it is easy to listen to the accolades, to glow in the applause…
But God help you if you ever need it. Then, with an exquisitely perverse precision, it will be withdrawn. Chasing after the approval makes it dissolve, and we become like a third-rate comic frantically mugging for a once-appreciative audience, begging them to laugh until they are embarrassed for him.
I love the process of writing. I love the books themselves. I love my audience. And I love those reviews, too much, it sometimes seems. And at those times, a little voice whispers in my ear: "The writing isn’t for them. Never for them. It was before they were. And if they turn their backs, you will write still. Don’t be lulled by the fact that today’s reviews are positive. Don’t be frustrated if tomorrow’s reviews are bad. Listen to the voice in your heart, the one that whispers of discipline, and pain, and creative ecstasy. That voice was there at the beginning, and will be there at the end."
That voice, and no other, can you trust
The second review came in two weeks later. This one, from “Booklist,” used words like “magnificent” and “engaging” and “adventure on a grand scale.”
I sighed. Boy, oh boy, did I need to hear that. Why? Because I am an insecure artist. Because I spend, on average, two years researching and one year writing my novels. Because I care so very much about each and every one of my literary children. Because I pour my life into every project I work on, break my head open, remove the protective walls from around my heart. I have to, because that is the only way to access my talent. I CAN’T do less than my very best—that would immediately devolve to hack work, and that I cannot do.
Some say to ignore reviews, that they are only the opinions of people who, often, are jealous of work they themselves could not create. I choose not to embrace that opinion. To me, reviews are the opinions of informed, professional readers. Such people are not necessarily any better informed than the average reader, but what they have to say is certainly worthy of attention.
To be absolutely frank, there have been times I curled up and cried because a reviewer I respected disliked my work. And other times when handsprings across the living room were the order of the day. Such violent ups and downs can hardly be good for your blood pressure (let alone the household pets) but for an artist who cares, really cares about reaching out to the world, about creating a dialogue with readers present and unborn, there seems little choice.
An artist needs feedback. We must know whether what we do communicates the message intended. That doesn’t mean all glory and complement. Harsh but honest criticism can help an artist understand what the public sees when they read the work, watch the film, view the dance. To the degree that such work is intended to make a statement, to communicate a state of emotion or elusive concept, we MUST know how the public reacts.
But there are times when the good review is more damaging than the bad one. It often seems that a large proportion of artists are people who crave a deeper, more fluid connection with the outside world. Who in early life felt their voice stifled, felt invisible in the middle of a crowd. So they learn to speak their truth in some other form, and a creative performer was born.
Deep within such an artist is a driving, gnawing, ravenous urge to be loved, respected, seen, heard. It is the stifled urge of a child dancing in the living room for the guests, saying “look at me! I’m special!”
Of course, attention isn’t always on the artist herself: sometimes we merely want to draw attention to some cause, or effect, or external reality or philosophy we consider important or of interest. At the heart of all of this, however, is the sense that our perceptions are worthy, our hearts strong, our song as valid as that of any other warbler in the forest.
And when those reviews come in, we can either read them at an emotional arm’s length, or we can take them to heart, suffer the slings and arrows—and rejoice in the victories.
Which are more important? I’m not certain. But when those positive reviews come, I notice that I don’t take them as seriously, as deeply, as the negative ones. I don’t dare. That little boy inside me wants too desperately to believe that he is loved and appreciated, that he has made something worthwhile. When the positive reviews come, it is easy to listen to the accolades, to glow in the applause…
But God help you if you ever need it. Then, with an exquisitely perverse precision, it will be withdrawn. Chasing after the approval makes it dissolve, and we become like a third-rate comic frantically mugging for a once-appreciative audience, begging them to laugh until they are embarrassed for him.
I love the process of writing. I love the books themselves. I love my audience. And I love those reviews, too much, it sometimes seems. And at those times, a little voice whispers in my ear: "The writing isn’t for them. Never for them. It was before they were. And if they turn their backs, you will write still. Don’t be lulled by the fact that today’s reviews are positive. Don’t be frustrated if tomorrow’s reviews are bad. Listen to the voice in your heart, the one that whispers of discipline, and pain, and creative ecstasy. That voice was there at the beginning, and will be there at the end."
That voice, and no other, can you trust
How To Write Articles Quickly
Yuck, it's that time again, newsletter time. Are you stuck in front of a blank page or computer screen? Do you struggle each time you have to write? People seem to find all other tasks preferable to writing an article. We have a friend who finds himself washing out socks instead of writing. There's a term for it: "shaving the yak."
Originally coined by Seth Godin, marketer and author extraordinaire, "shaving the yak" means that when faced with writing, some people find themselves doing any other chore they can think of, eventually finding themselves down at the zoo, shaving yaks.
Writing can be painful to many people. It doesn't have to be. Here's a basic outline of how to write an article quickly and without the painful struggle.
1. Pick a topic that appeals to your readers. This may not be what you think they want, so you need a way to ask, or find out what they want to know. Either ask them directly, or use keyword search tools to find out the most popular requests on the web in your field.
2. Write to appeal to basic human emotions. While you may know a lot about software engineering, or whatever your field, you have to hit readers where it hurts, where they feel, rather than appeal to their brains. So even if your article is about finding a computer networking solution, base your article on the pain that readers encounter with this problem.
3. Get to the point quickly in the first paragraph, using the key words you know people are looking for on Google. State the problem on an emotional level, then make a bold statement to indicate you have a solution.
4. Exaggerate the problem and the pain. Give some real-world examples of how it manifests in your readers' lives, affecting their work, play, family, physical and mental well-being. Use emotional words that resonate with readers, appealing to universal human dilemmas.
5. Next, suggest three ways to solve the problem. The brain finds it easy to think in threes. Limiting your solutions to three points makes it easier for readers to digest your ideas. It also makes it a whole lot easier and faster to complete your article.
6. Summarize the problem with the three solutions. Be sure to repeat your key words used in your first paragraph.
7. Finally, go back and write your title. This is the most important step of all, because your title provides two important keys:
a. It ensures readers will open and read it when they see the title.
b. It ensures that readers will find your article on the web when they search for solutions on Google or their favorite search engine.
8. Write an effective resource box, with your name, website and blog URLs, your credentials (what makes you an expert), and how and why people should contact you or use your services. Offer them a free report or white paper on your website to entice them to visit and leave their email address with you, and make sure you offer something compelling.
Now, if I had followed my own advice, I would have given you only 3 steps. You see, I struggle with brevity myself, having been cursed with an over-active brain and too much education.
Here's what you can do right now to solve your writing woes: Write down your topic (a painful problem), tell your readers how bad it is, and then give them 3 solutions they can take to rectify the problem. Open up a new document in Word and start now!
That's how you can write articles quickly and easily, without having to wash your socks or go down to the zoo to help shave the yaks.
Originally coined by Seth Godin, marketer and author extraordinaire, "shaving the yak" means that when faced with writing, some people find themselves doing any other chore they can think of, eventually finding themselves down at the zoo, shaving yaks.
Writing can be painful to many people. It doesn't have to be. Here's a basic outline of how to write an article quickly and without the painful struggle.
1. Pick a topic that appeals to your readers. This may not be what you think they want, so you need a way to ask, or find out what they want to know. Either ask them directly, or use keyword search tools to find out the most popular requests on the web in your field.
2. Write to appeal to basic human emotions. While you may know a lot about software engineering, or whatever your field, you have to hit readers where it hurts, where they feel, rather than appeal to their brains. So even if your article is about finding a computer networking solution, base your article on the pain that readers encounter with this problem.
3. Get to the point quickly in the first paragraph, using the key words you know people are looking for on Google. State the problem on an emotional level, then make a bold statement to indicate you have a solution.
4. Exaggerate the problem and the pain. Give some real-world examples of how it manifests in your readers' lives, affecting their work, play, family, physical and mental well-being. Use emotional words that resonate with readers, appealing to universal human dilemmas.
5. Next, suggest three ways to solve the problem. The brain finds it easy to think in threes. Limiting your solutions to three points makes it easier for readers to digest your ideas. It also makes it a whole lot easier and faster to complete your article.
6. Summarize the problem with the three solutions. Be sure to repeat your key words used in your first paragraph.
7. Finally, go back and write your title. This is the most important step of all, because your title provides two important keys:
a. It ensures readers will open and read it when they see the title.
b. It ensures that readers will find your article on the web when they search for solutions on Google or their favorite search engine.
8. Write an effective resource box, with your name, website and blog URLs, your credentials (what makes you an expert), and how and why people should contact you or use your services. Offer them a free report or white paper on your website to entice them to visit and leave their email address with you, and make sure you offer something compelling.
Now, if I had followed my own advice, I would have given you only 3 steps. You see, I struggle with brevity myself, having been cursed with an over-active brain and too much education.
Here's what you can do right now to solve your writing woes: Write down your topic (a painful problem), tell your readers how bad it is, and then give them 3 solutions they can take to rectify the problem. Open up a new document in Word and start now!
That's how you can write articles quickly and easily, without having to wash your socks or go down to the zoo to help shave the yaks.
Wednesday, March 3, 2010
Its Good To Be A New Writer
There’s a rumor out there in the publishing world that an editor won’t even look at the work of a new writer. It might be true for certain types of writing, but after interviewing hundreds of editors, I’ve found that most are more open to new writers than you might think.
And there are a few major benefits to being a new writer too. So before you spend too much time trying to work out how you can appear to be a published professional writer when you’re not, consider taking advantage of your current position as a newcomer.
What are the advantages? Here are four positive points of being a new writer that will help you get work - and they all come direct from editors.
1. It’s Easier to Impress
Editor says…
“I really don’t mind new writers at all. If you’re new and act professionally, I’m usually willing to give you a go. I’d suggest that new writers just be honest about who they are.
If I get a fairly good article by a new writer, I’ll be impressed. To me, that’s my chance to discover new talent. That’s when I’ll contact the writer and try to help them. If I get a fairly good article by a new writer pretending to be an experienced writer, I will probably just issue a standard rejection.” -Evelyn, Magazine Editor
If you claim to be a professional and experienced writer, an editor is likely to expect a lot. That means it will take a lot to really impress them. Even a good article might not be enough to get their attention. But if you tell the truth and admit that you’re a new writer, it takes a lot less to impress. A new writer with a professional approach is something special – just sending a professional quality submission might even be enough to impress.
2. There’s Room to Grow
Editor says…
“When I get a good article from a new writer, I’m always very happy. Why? Because new writers with the right skills and attitude are wonderful for our magazine. They can be shaped to suit our style, they listen to instructions, they usually have a positive attitude. That’s the kind of writer I like to take on and mentor.” –Stephanie, Magazine Editor
If an editor knows that you’re a new writer, you’re giving them the chance to spot new talent. If you’re new and right for their publication, you might be taken in and mentored until you suit their style.
The same isn’t likely to happen if the editor thinks that you’re experienced. Instead of looking at your work and thinking that it shows potential, they’ll be assuming it’s the best that you can do.
3. Anything Else, And You Risk Losing Their Interest
Editor says…
“I would tell writers to be careful if they’re going to exaggerate. I know everyone does it on resumes. But if someone claims to have been a writer for twenty years and is pitching my low-paying mag, I’m going to wonder two things. First, I’m going to wonder if they’re lying. Second, I’m going to wonder why they’re not working for a higher paying magazine if they really have that much experience. If they’re not lying, then I have to assume that they’re just a bad writer. Either way, it doesn’t look good for them.” - Danielle, Magazine Editor
If you’re a new writer, you need to be targeting the right kinds of markets. And if you are targeting small markets, claiming years of experience is only going to make editors suspicious.
4. Attitude Matters
Editor says…
“It’s simple. Many seasoned writers pitching me have a bit of an attitude, a hint of suspicion, and often a streak of boredom. Fresh writers pitching me tend to have nothing but positive energy and enthusiasm. I’ll take the enthusiastic writer, please.” –Sam, Editor
If you can’t go in with experience, go in with enthusiasm. That might be the big advantage that gets you the job.
And there are a few major benefits to being a new writer too. So before you spend too much time trying to work out how you can appear to be a published professional writer when you’re not, consider taking advantage of your current position as a newcomer.
What are the advantages? Here are four positive points of being a new writer that will help you get work - and they all come direct from editors.
1. It’s Easier to Impress
Editor says…
“I really don’t mind new writers at all. If you’re new and act professionally, I’m usually willing to give you a go. I’d suggest that new writers just be honest about who they are.
If I get a fairly good article by a new writer, I’ll be impressed. To me, that’s my chance to discover new talent. That’s when I’ll contact the writer and try to help them. If I get a fairly good article by a new writer pretending to be an experienced writer, I will probably just issue a standard rejection.” -Evelyn, Magazine Editor
If you claim to be a professional and experienced writer, an editor is likely to expect a lot. That means it will take a lot to really impress them. Even a good article might not be enough to get their attention. But if you tell the truth and admit that you’re a new writer, it takes a lot less to impress. A new writer with a professional approach is something special – just sending a professional quality submission might even be enough to impress.
2. There’s Room to Grow
Editor says…
“When I get a good article from a new writer, I’m always very happy. Why? Because new writers with the right skills and attitude are wonderful for our magazine. They can be shaped to suit our style, they listen to instructions, they usually have a positive attitude. That’s the kind of writer I like to take on and mentor.” –Stephanie, Magazine Editor
If an editor knows that you’re a new writer, you’re giving them the chance to spot new talent. If you’re new and right for their publication, you might be taken in and mentored until you suit their style.
The same isn’t likely to happen if the editor thinks that you’re experienced. Instead of looking at your work and thinking that it shows potential, they’ll be assuming it’s the best that you can do.
3. Anything Else, And You Risk Losing Their Interest
Editor says…
“I would tell writers to be careful if they’re going to exaggerate. I know everyone does it on resumes. But if someone claims to have been a writer for twenty years and is pitching my low-paying mag, I’m going to wonder two things. First, I’m going to wonder if they’re lying. Second, I’m going to wonder why they’re not working for a higher paying magazine if they really have that much experience. If they’re not lying, then I have to assume that they’re just a bad writer. Either way, it doesn’t look good for them.” - Danielle, Magazine Editor
If you’re a new writer, you need to be targeting the right kinds of markets. And if you are targeting small markets, claiming years of experience is only going to make editors suspicious.
4. Attitude Matters
Editor says…
“It’s simple. Many seasoned writers pitching me have a bit of an attitude, a hint of suspicion, and often a streak of boredom. Fresh writers pitching me tend to have nothing but positive energy and enthusiasm. I’ll take the enthusiastic writer, please.” –Sam, Editor
If you can’t go in with experience, go in with enthusiasm. That might be the big advantage that gets you the job.
It Was Good Enough For Shakespeare
One of the core conflicts for creative artists of all kinds is the tug-of-war between art and commerce. Frankly, an artist needs to make money, and it is preferable to make it from his craft.
A writer who must work a full-time job to support himself will struggle to find the time to work, and often eventually gives it up altogether. On the other hand, being able to write on any project at all can polish valuable skills, and teach one the rules of the publishing industry.
On the other hand, I’ve met writers who were clearly working on projects, or toiling away at a career, that was burning out their souls. I remember meeting one such writer. His business card read “freelance hack and literary mechanic.” Sadly, but not entirely unexpectedly, he was dead of alcoholism within a year.
How to avoid such burnout? Well, in my own career, in addition writing the books I cared about the most, I’ve written Batman comic books, a Star Trek novel, and a Star Wars tie-in. In my television career, in addition to writing for “Outer Limits” and “The Twilight Zone,” I also wrote four episodes of “Baywatch”(!)
And never for a moment did I feel that I was selling myself out. Let’s get something straight: Shakespeare wrote for money. One can keep a careful eye on the bank account, and still reach the heights of craft. But again, how?
In my own case, the answer is fairly simple. Envision the thought process like this: I draw two circles. In the first, is everything I would like to write (and there are always dozens of projects in the mental hopper!). In the second is everything someone else is willing to pay me for. Where the two circles overlap, I write. In other words, are there projects I’d love to write, but can’t get paid for? You bet, and I generally don’t write them unless they are quite short. And there are projects that producers or publishers might want me to do, but don’t touch my heart at all. Having learned through experience that there are limits to my creative flexibility, I turn those down.
But from time to time, an opportunity arises that is in the no-man’s-land between the circles. There is money, but the project isn’t exactly something you have ever considered writing. What then?
Then, you ask yourself if the project is something that you could be proud of. If you would read it, or respect someone who did. For instance, when my agent called and said that the producers of “Baywatch” wanted to talk to me, I had the office send over six hours of video on the show. I sat on the living room couch and watched them with my daughter, who was about six at the time. After a few episodes, I asked her what she thought. She liked it. I asked why. She said: “Because it’s about nice people working hard to make the beach safe for us.” I thought about it, and then replied, “you know? There are worse things than that in this world, by a long shot.” And decided to try writing for it.
Every show, every project has its limitations. You must use certain characters, must get them into certain kinds of situations, and must avoid certain topics. That can be restrictive, but you can also decide to take it as a challenge. After all, you could give Fred Astaire a stage of any kind, and props of any kind, and he would find a way to create dance. Should you be committed to a lesser level of skill and vision? No.
You must find ways to amuse yourself while writing, to stretch your skills by trying something you’ve never done before, by empathizing with a younger audience if necessary—never ever writing “down” to your audience. That is the death of art. But if you can be truly flexible, you’ll find that more doors are open to you, more opportunities arise, that brass ring comes around more often. A writer ready to leap at any opportunity to show his skill, and who finds it easy to fall in love with about a project will often out-perform a brittle “genius” who must have everything exactly his way in order to write.
And if that approach is good enough for the Bard, it’s good enough for me.
A writer who must work a full-time job to support himself will struggle to find the time to work, and often eventually gives it up altogether. On the other hand, being able to write on any project at all can polish valuable skills, and teach one the rules of the publishing industry.
On the other hand, I’ve met writers who were clearly working on projects, or toiling away at a career, that was burning out their souls. I remember meeting one such writer. His business card read “freelance hack and literary mechanic.” Sadly, but not entirely unexpectedly, he was dead of alcoholism within a year.
How to avoid such burnout? Well, in my own career, in addition writing the books I cared about the most, I’ve written Batman comic books, a Star Trek novel, and a Star Wars tie-in. In my television career, in addition to writing for “Outer Limits” and “The Twilight Zone,” I also wrote four episodes of “Baywatch”(!)
And never for a moment did I feel that I was selling myself out. Let’s get something straight: Shakespeare wrote for money. One can keep a careful eye on the bank account, and still reach the heights of craft. But again, how?
In my own case, the answer is fairly simple. Envision the thought process like this: I draw two circles. In the first, is everything I would like to write (and there are always dozens of projects in the mental hopper!). In the second is everything someone else is willing to pay me for. Where the two circles overlap, I write. In other words, are there projects I’d love to write, but can’t get paid for? You bet, and I generally don’t write them unless they are quite short. And there are projects that producers or publishers might want me to do, but don’t touch my heart at all. Having learned through experience that there are limits to my creative flexibility, I turn those down.
But from time to time, an opportunity arises that is in the no-man’s-land between the circles. There is money, but the project isn’t exactly something you have ever considered writing. What then?
Then, you ask yourself if the project is something that you could be proud of. If you would read it, or respect someone who did. For instance, when my agent called and said that the producers of “Baywatch” wanted to talk to me, I had the office send over six hours of video on the show. I sat on the living room couch and watched them with my daughter, who was about six at the time. After a few episodes, I asked her what she thought. She liked it. I asked why. She said: “Because it’s about nice people working hard to make the beach safe for us.” I thought about it, and then replied, “you know? There are worse things than that in this world, by a long shot.” And decided to try writing for it.
Every show, every project has its limitations. You must use certain characters, must get them into certain kinds of situations, and must avoid certain topics. That can be restrictive, but you can also decide to take it as a challenge. After all, you could give Fred Astaire a stage of any kind, and props of any kind, and he would find a way to create dance. Should you be committed to a lesser level of skill and vision? No.
You must find ways to amuse yourself while writing, to stretch your skills by trying something you’ve never done before, by empathizing with a younger audience if necessary—never ever writing “down” to your audience. That is the death of art. But if you can be truly flexible, you’ll find that more doors are open to you, more opportunities arise, that brass ring comes around more often. A writer ready to leap at any opportunity to show his skill, and who finds it easy to fall in love with about a project will often out-perform a brittle “genius” who must have everything exactly his way in order to write.
And if that approach is good enough for the Bard, it’s good enough for me.
Wednesday, January 20, 2010
Profit From Writing
If you’re passionate about writing and want to make it your career, you need to be resourceful, professional, determined and self-motivated to succeed. Writing for a living isn’t easy and unless you’ve already landed a five figure book deal for your latest novel, you need to be as creative in generating income as you are with your words.
To help you profit from writing, here are a few opportunities to explore:
Writing for Magazines
This is the starting point for many freelance writers who want to be published and paid. Magazines require good content and many editors still rely on freelance writers to provide it. Although the market is competitive, if you can produce well-researched, original articles to suit the magazine’s style and readership, you’ll have a greater chance of winning a commission.
My tips: Focus on writing about what you know, drawing upon any specialist knowledge or interests. Use the Internet to study publications all over the world to increase your markets.
Write Greetings Card Verses
Greetings card companies often seek original verse or prose for their range of cards. If you have a forte for writing short humorous or meaningful passages, this could provide a successful opening for you.
My tips: Take a look at the verses in greetings cards to study their style. Create a few sample verses. Note the name of the greetings card publisher and contact them for their current requirements.
Create Copy for the Business Sector
One of the more lucrative writing opportunities is copywriting for businesses and public sector organisations. If your writing is concise, clear and fresh, you’ll find there is a market for your services producing leaflets, guides, press releases, advertising copy and web content.
My tips: Produce a portfolio of your work to show the diversity of your skills. Attend a business network event to market your services.
Take a Staff Writing Job
Freelance writing is great but if you prefer the relative security of a regular income and the warmth and vitality of a creative office environment, you might consider applying for a staff based writing position. Many opportunities exist for journalists, copywriters, web content writers, editors and feature writers. Recently, a major company even required the services of a dedicated letter writer! The skills of a quality writer are in demand and you’ll find that most salaries reflect this.
My tips: Spend time writing a professional CV and produce some sample writing. First impressions count!
Become a Ghost-writer!
Some writers make a reasonable living ghost-writing other people’s life stories. You can receive payment on a work-for-hire basis or on a royalty share agreement. If you enjoy interviewing people and writing at length, this will have great appeal.
My tips: Speak to other ghost-writers and research the book publishing field so that you gain a reasonable working knowledge of the current trends.
Compile Crosswords, Puzzles and Fillers
Writing short filler material, from anecdotes to puzzles, can be quite rewarding. Many publications feature a regular crossword to entertain their readers. Although considered to be quite a closed-market, it is worth approaching publications with ideas or samples for consideration.
My tips: Research your markets carefully. Target new publications where there may be openings. Offer fillers and puzzles relevant to the target readership.
Expand Your Range of Services
Some writers find it easy spotting typos or English grammar mistakes. If you’re one of them, consider taking a course in editing or proofreading to expand on your range of wordsmith services! There is often a decent demand for these services so it will provide an additional source of revenue.
My tips: Take a course and gain a qualification. Contact publishing companies as many now use the services of freelance copyeditors and proofreaders.
Self-Publish
If you have specialist knowledge, consider writing and self-publishing a book or a series of guides or newsletters! With the right topic and good marketing, you can build a niche publication. For example, some authors have turned their hobby of walking into providing guidebooks and newsletters on local walks. You could do something similar, whether your interest is sewing, cycling, cooking or woodworking.
My tips: try print-on-demand publishing or publishing electronically to keep costs down while you’re building your publishing venture.
Good luck in your career as a writer! With the right approach, you’ll find there are many opportunities to become a successful wordsmith.
To help you profit from writing, here are a few opportunities to explore:
Writing for Magazines
This is the starting point for many freelance writers who want to be published and paid. Magazines require good content and many editors still rely on freelance writers to provide it. Although the market is competitive, if you can produce well-researched, original articles to suit the magazine’s style and readership, you’ll have a greater chance of winning a commission.
My tips: Focus on writing about what you know, drawing upon any specialist knowledge or interests. Use the Internet to study publications all over the world to increase your markets.
Write Greetings Card Verses
Greetings card companies often seek original verse or prose for their range of cards. If you have a forte for writing short humorous or meaningful passages, this could provide a successful opening for you.
My tips: Take a look at the verses in greetings cards to study their style. Create a few sample verses. Note the name of the greetings card publisher and contact them for their current requirements.
Create Copy for the Business Sector
One of the more lucrative writing opportunities is copywriting for businesses and public sector organisations. If your writing is concise, clear and fresh, you’ll find there is a market for your services producing leaflets, guides, press releases, advertising copy and web content.
My tips: Produce a portfolio of your work to show the diversity of your skills. Attend a business network event to market your services.
Take a Staff Writing Job
Freelance writing is great but if you prefer the relative security of a regular income and the warmth and vitality of a creative office environment, you might consider applying for a staff based writing position. Many opportunities exist for journalists, copywriters, web content writers, editors and feature writers. Recently, a major company even required the services of a dedicated letter writer! The skills of a quality writer are in demand and you’ll find that most salaries reflect this.
My tips: Spend time writing a professional CV and produce some sample writing. First impressions count!
Become a Ghost-writer!
Some writers make a reasonable living ghost-writing other people’s life stories. You can receive payment on a work-for-hire basis or on a royalty share agreement. If you enjoy interviewing people and writing at length, this will have great appeal.
My tips: Speak to other ghost-writers and research the book publishing field so that you gain a reasonable working knowledge of the current trends.
Compile Crosswords, Puzzles and Fillers
Writing short filler material, from anecdotes to puzzles, can be quite rewarding. Many publications feature a regular crossword to entertain their readers. Although considered to be quite a closed-market, it is worth approaching publications with ideas or samples for consideration.
My tips: Research your markets carefully. Target new publications where there may be openings. Offer fillers and puzzles relevant to the target readership.
Expand Your Range of Services
Some writers find it easy spotting typos or English grammar mistakes. If you’re one of them, consider taking a course in editing or proofreading to expand on your range of wordsmith services! There is often a decent demand for these services so it will provide an additional source of revenue.
My tips: Take a course and gain a qualification. Contact publishing companies as many now use the services of freelance copyeditors and proofreaders.
Self-Publish
If you have specialist knowledge, consider writing and self-publishing a book or a series of guides or newsletters! With the right topic and good marketing, you can build a niche publication. For example, some authors have turned their hobby of walking into providing guidebooks and newsletters on local walks. You could do something similar, whether your interest is sewing, cycling, cooking or woodworking.
My tips: try print-on-demand publishing or publishing electronically to keep costs down while you’re building your publishing venture.
Good luck in your career as a writer! With the right approach, you’ll find there are many opportunities to become a successful wordsmith.
How To Effectively Write Slogans
Some call them "tag lines"; others refer to them as"catch lines" or "tie-in-slogans." Whatever the words used to refer to them, they are perhaps the most important part of your promotional writing.
Do you recognize any of these? :
"Like a rock..."
"Fly the friendly skies..."
"It's the real thing !"
"Quality is job number one"
"The quicker-picker-upper"
Most of those tag lines are recognizable by us without even including the name of the company or product.
They summarize in a very few words the essence of the thing they are promoting. They communicate a good, positive feeling or relationship to the product. They do it with a simple,memorable phrase that is easily repeated.
The shorter the description is, the more challenging it is to write. Anyone can write a 500-word description of a product or service. Now try doing it with 5 to 10 words ! Each word you choose is very important to the message.
HERE ARE SOME TIPS for writing good taglines for your business offer.
1) Start by noticing ads on billboards as you drive down the road.
Billboard advertisers have but a couple of seconds to grab your attention and sell their product or service. Usually their copy is going to be a very good tagline with a picture of the product or service. These are great examples of how to write effective taglines.
2) Notice other media forms like magazine and newspaper display ads, business cards, brief radio and TV commercials.
Observe the thing that caught your attention and makes the message easily remembered. It's usually a concise and well-written tagline.
3) Write down everything you can think of that relates to your business. You may even start with a narrative description in paragraph form.
4) Now, make a list of the top 25 or 30 things that are important and worth mentioning.
Whittle that list down to 8 or 10 of the most important things you wish to say.
Now eliminate repetition or things that are not really that necessary to your product or service.
Get your list of words or phrases down to 3 or 4 central elements.
5) Based on your final core selection, make up some phrases that will serve as your taglines for consideration. Keep them short and use simple, everyday language.
Which of these taglines would you remember best? :
"Joe's auto repair shop, the lowest-prices and the best service"
OR
"Quality Care For Your Car !"
=====
"The Best Tax Service Anywhere Around The Town !"
OR
"Your Tax Experts At Work !"
=====
"Emergengy ambulance service available 24-hours a day"
OR
"When Minutes Count!"
Well, you get the idea!
Do some test marketing with your final two or three best taglines. Discover the one that works best for you and incorporate it into all of your promotional messages.
Remember, like any of life's endeavors, experience and practice help to improve your skills level. If you want to be a good writer, write a lot!
Best of luck with your promotional efforts.
Do you recognize any of these? :
"Like a rock..."
"Fly the friendly skies..."
"It's the real thing !"
"Quality is job number one"
"The quicker-picker-upper"
Most of those tag lines are recognizable by us without even including the name of the company or product.
They summarize in a very few words the essence of the thing they are promoting. They communicate a good, positive feeling or relationship to the product. They do it with a simple,memorable phrase that is easily repeated.
The shorter the description is, the more challenging it is to write. Anyone can write a 500-word description of a product or service. Now try doing it with 5 to 10 words ! Each word you choose is very important to the message.
HERE ARE SOME TIPS for writing good taglines for your business offer.
1) Start by noticing ads on billboards as you drive down the road.
Billboard advertisers have but a couple of seconds to grab your attention and sell their product or service. Usually their copy is going to be a very good tagline with a picture of the product or service. These are great examples of how to write effective taglines.
2) Notice other media forms like magazine and newspaper display ads, business cards, brief radio and TV commercials.
Observe the thing that caught your attention and makes the message easily remembered. It's usually a concise and well-written tagline.
3) Write down everything you can think of that relates to your business. You may even start with a narrative description in paragraph form.
4) Now, make a list of the top 25 or 30 things that are important and worth mentioning.
Whittle that list down to 8 or 10 of the most important things you wish to say.
Now eliminate repetition or things that are not really that necessary to your product or service.
Get your list of words or phrases down to 3 or 4 central elements.
5) Based on your final core selection, make up some phrases that will serve as your taglines for consideration. Keep them short and use simple, everyday language.
Which of these taglines would you remember best? :
"Joe's auto repair shop, the lowest-prices and the best service"
OR
"Quality Care For Your Car !"
=====
"The Best Tax Service Anywhere Around The Town !"
OR
"Your Tax Experts At Work !"
=====
"Emergengy ambulance service available 24-hours a day"
OR
"When Minutes Count!"
Well, you get the idea!
Do some test marketing with your final two or three best taglines. Discover the one that works best for you and incorporate it into all of your promotional messages.
Remember, like any of life's endeavors, experience and practice help to improve your skills level. If you want to be a good writer, write a lot!
Best of luck with your promotional efforts.
The Cassablanca Secret
Good writing is often designed around a character who has a distorted vision of himself or of the world. During the story, he is placed under sufficient pressure to force an epiphany, a moment of clarity in which, he sees the world as it is, not as he wished it to be.
A classic example is “Casablanca,” where Bogart’s immortal Rick has managed to create an insular world in which he can pretend to be utterly detached and uninvolved. He supposedly has no political beliefs, and no real human connections. But the reappearance of Ilsa forces a cascade of events that cause Rick to reexamine his attitudes about love, fate, patriotism, courage, fidelity, friendship, and life itself.
Rick begins as a damaged, closed off character, carrying wounds to his heart and ego. What he WANTS is to be left alone to his self-pity. What he NEEDS is to be re-awakened to a life of purpose. The writers, wisely, give Rick what he needs, not what he wants, and in that manner a classic was born.
In Lifewriting™ we trust that the quality of a writer’s skill will be heightened by his evolution as a human being—in other words, his ability to write people will be based on his capacity for honest observation of himself and others. His ability to turn a plot creatively will be based on his understanding of the world as it is—not as we often fantasize it to be. This ability to create moments of suspense, revelation, humor and horror often triggers an “ah! Life is just like that!” response from the audience, a recognition of universal humanity that can transcend culture and time.
The easiest way to learn this is to look at our own lives. None of us make it through our years without wounds, damage, pain. Just as physical scar tissue shortens muscles and limits mobility, emotional scar tissue creates “armoring” around our hearts. It also begins to warp our reality, as we create justifications for why THIS relationship self-destructed, or THAT job crashed and burned…once again. It’s never our fault, of course. The opposite, and even more damaging reaction is to take not just responsibility for our failures, but massive guilt as well. Our lives don’t work (so the reasoning goes) because we are bad, terrible, horrible people undeserving of healthy bodies or relationships or careers.
Either attitude clouds our vision, makes it difficult to see the world as it is. Those clouded inner eyes and warped “reality maps” make it very difficult to navigate a path to our chosen goals. Again and again we will bark our shins on invisible rocks, crashing into invisible walls, almost as if life is trying to teach us, to educate us, to enlighten us as to the realities of existence.
What we WANT is the comforting womb of our illusions. What we NEED is to be born into the world as it actually is.
Often, we are dragged kicking and screaming into clarity, forced ultimately to accept the ways we’ve been wrong. “Too soon old, too late smart” is one rather fatalistic way of speaking of this process. Too often, we must be old before we grasp that WE are the ones who sabotaged our dreams of success. We are the ones who refused to exercise and eat reasonably—that our bodies are more the result of our behaviors than our genetics. We are the ones who broke communication in our relationships, who lied and withheld and blamed, and thought that “the other person” was responsible for our misery. We are the ones who refused to grow up, to stop blaming our parents, or society, or racism, ageism, sexism or any other “ism” for our lack of happiness.
Too late, we are battered by one failure or disappointment after another, until the ego walls we created to protect our self-image are shattered, and we’re forced into contact with our true selves. The moment of death is supposed to be absolutely first rate at creating such clarity, a realization of our true values, and regret at the way we sold out our true potential.
But there are events that create clarity. The birth of a first child. A near-death experience. Accomplishing some worthy and transforming goal. The first deep and true moment of love or friendship. Transformation. In such moments, we see ourselves for the magnificent, wounded, earthy, spiritual beings that we are. We forgive ourselves, and our families, and the world around us, knowing that we have no right to expect more perfection from others than we ourselves possess. And as the saying goes, “all have sinned and fallen short of the glory of God.” No perfect people in this world. Accept it. And move on.
Stories that deal with these core stressors--life, death, birth, transformation, love—are always, and have always been the most popular stories in human history. Under this stress, your character, robbed of their self-justifying lies, must speak the truth. Under these stressors, they are revealed in their magnificence…or sometimes (especially if they refuse to acknowledge reality) revealed in their venality, cowardice, and dishonesty.
This is one of the functions of story. The writer must create story pressures beyond the capacity of the characters to maintain their illusions. Then, and only then, can you reveal their true natures. To do this, just look at the times in your own life that you awakened, transformed, grew, went kicking and screaming into the next level of your life. Then create dramatic exaggerations or simplifications of these passages, and create characters to experience them. Let them be as human—as flawed and magnificent—as you yourself are. As we all are. Heighten their qualities for the sake of drama, to be sure, but always, always, at their core, let them be human, whatever it is that you believe human beings to be.
Let them struggle. Let them learn. Let them love.
Let them live.
Do this, and it will mark the beginning of a beautiful friendship…between you, your muse, and a world audience starved for entertaining truth.
A classic example is “Casablanca,” where Bogart’s immortal Rick has managed to create an insular world in which he can pretend to be utterly detached and uninvolved. He supposedly has no political beliefs, and no real human connections. But the reappearance of Ilsa forces a cascade of events that cause Rick to reexamine his attitudes about love, fate, patriotism, courage, fidelity, friendship, and life itself.
Rick begins as a damaged, closed off character, carrying wounds to his heart and ego. What he WANTS is to be left alone to his self-pity. What he NEEDS is to be re-awakened to a life of purpose. The writers, wisely, give Rick what he needs, not what he wants, and in that manner a classic was born.
In Lifewriting™ we trust that the quality of a writer’s skill will be heightened by his evolution as a human being—in other words, his ability to write people will be based on his capacity for honest observation of himself and others. His ability to turn a plot creatively will be based on his understanding of the world as it is—not as we often fantasize it to be. This ability to create moments of suspense, revelation, humor and horror often triggers an “ah! Life is just like that!” response from the audience, a recognition of universal humanity that can transcend culture and time.
The easiest way to learn this is to look at our own lives. None of us make it through our years without wounds, damage, pain. Just as physical scar tissue shortens muscles and limits mobility, emotional scar tissue creates “armoring” around our hearts. It also begins to warp our reality, as we create justifications for why THIS relationship self-destructed, or THAT job crashed and burned…once again. It’s never our fault, of course. The opposite, and even more damaging reaction is to take not just responsibility for our failures, but massive guilt as well. Our lives don’t work (so the reasoning goes) because we are bad, terrible, horrible people undeserving of healthy bodies or relationships or careers.
Either attitude clouds our vision, makes it difficult to see the world as it is. Those clouded inner eyes and warped “reality maps” make it very difficult to navigate a path to our chosen goals. Again and again we will bark our shins on invisible rocks, crashing into invisible walls, almost as if life is trying to teach us, to educate us, to enlighten us as to the realities of existence.
What we WANT is the comforting womb of our illusions. What we NEED is to be born into the world as it actually is.
Often, we are dragged kicking and screaming into clarity, forced ultimately to accept the ways we’ve been wrong. “Too soon old, too late smart” is one rather fatalistic way of speaking of this process. Too often, we must be old before we grasp that WE are the ones who sabotaged our dreams of success. We are the ones who refused to exercise and eat reasonably—that our bodies are more the result of our behaviors than our genetics. We are the ones who broke communication in our relationships, who lied and withheld and blamed, and thought that “the other person” was responsible for our misery. We are the ones who refused to grow up, to stop blaming our parents, or society, or racism, ageism, sexism or any other “ism” for our lack of happiness.
Too late, we are battered by one failure or disappointment after another, until the ego walls we created to protect our self-image are shattered, and we’re forced into contact with our true selves. The moment of death is supposed to be absolutely first rate at creating such clarity, a realization of our true values, and regret at the way we sold out our true potential.
But there are events that create clarity. The birth of a first child. A near-death experience. Accomplishing some worthy and transforming goal. The first deep and true moment of love or friendship. Transformation. In such moments, we see ourselves for the magnificent, wounded, earthy, spiritual beings that we are. We forgive ourselves, and our families, and the world around us, knowing that we have no right to expect more perfection from others than we ourselves possess. And as the saying goes, “all have sinned and fallen short of the glory of God.” No perfect people in this world. Accept it. And move on.
Stories that deal with these core stressors--life, death, birth, transformation, love—are always, and have always been the most popular stories in human history. Under this stress, your character, robbed of their self-justifying lies, must speak the truth. Under these stressors, they are revealed in their magnificence…or sometimes (especially if they refuse to acknowledge reality) revealed in their venality, cowardice, and dishonesty.
This is one of the functions of story. The writer must create story pressures beyond the capacity of the characters to maintain their illusions. Then, and only then, can you reveal their true natures. To do this, just look at the times in your own life that you awakened, transformed, grew, went kicking and screaming into the next level of your life. Then create dramatic exaggerations or simplifications of these passages, and create characters to experience them. Let them be as human—as flawed and magnificent—as you yourself are. As we all are. Heighten their qualities for the sake of drama, to be sure, but always, always, at their core, let them be human, whatever it is that you believe human beings to be.
Let them struggle. Let them learn. Let them love.
Let them live.
Do this, and it will mark the beginning of a beautiful friendship…between you, your muse, and a world audience starved for entertaining truth.
The Annoyance Of The 3 Paragraph Essay
So we begin where we have so diligently been instructed to start, at the beginning. Our teachers berate us over topic sentences and main ideas using the terms interchangeably but stressing that they are distinctively different from each other. It is that paradox which boggles my mind and evokes writer's block. I like to consider that I have more fulfilling things to do than to keep track of which is which in my first paragraph. I would much rather get a root canal than agonize over some imaginary division between essential two words that mean the same thing to me. Remember that the topic sentence is to introduce the subject matter. For example a proper topic sentence for piece of work would be, "I hate three paragraph essays." The main idea would probably be the same thing but together differently or I think you have to explain it. After deliberating through that issue and introducing the topic we are told to write a transitional sentence and push ourselves to get to the bulk of the essay where you explain your subject.
Most instructors dictate that you have at least three points of defense and/or explanation. I assume three was chosen because it is the number of the trinity or because it was inspired by Hitler's Third Reich. The three paragraph essay is stifling to creative expression in its rigid structure. An English teacher once tried to explain the divinity of the three paragraph essay by comparing it to a triangle saying, "The triangle is one of the strongest structural shapes, which can endure a great amount of weight that's what makes it perfect for an essay." I personally don't appreciate the comparison, because in my opinion the triangle is the most dangerous shape. It has pointy ends which can break skin depending on the degree of the angle, but that's geometry. It has also been brought to my attention that a three paragraph essay looks like a fat chick. A small light bit of writing on top followed by a heavy middle section ending with a little bubble of words for feet. It just isn't proportional or aesthetically pleasing. The three paragraph essay also doesn't lend itself to an agreeable flow of thoughts. Everything of significance is crammed into the center. Three paragraph essays read more like an E. E. Cummings poem whereeverythingisranintoexaggeratetherateofspeechorthought. Jokes aside, it really does push everything in to close together. Readers that skim through derive very little because there are no breaks between the thoughts to slow them down to take matters into consideration. New ideas should not just be broken down into sentences they can be expanded into paragraphs so one has more room to explain. Having only one paragraph pressures writers to use concise words, and let's face it some of us don't like to visit words outside of: good, bad, cool, dumb, and weird.
The three paragraph essay of course cannot do without the conclusion. So, this gives the writer an opportunity to be redundant by saying what they have already wasted our time with. Three paragraph essays are rigid, terribly proportioned, and dull to look at and read. That's why writing three paragraph essays are annoying to write.
Most instructors dictate that you have at least three points of defense and/or explanation. I assume three was chosen because it is the number of the trinity or because it was inspired by Hitler's Third Reich. The three paragraph essay is stifling to creative expression in its rigid structure. An English teacher once tried to explain the divinity of the three paragraph essay by comparing it to a triangle saying, "The triangle is one of the strongest structural shapes, which can endure a great amount of weight that's what makes it perfect for an essay." I personally don't appreciate the comparison, because in my opinion the triangle is the most dangerous shape. It has pointy ends which can break skin depending on the degree of the angle, but that's geometry. It has also been brought to my attention that a three paragraph essay looks like a fat chick. A small light bit of writing on top followed by a heavy middle section ending with a little bubble of words for feet. It just isn't proportional or aesthetically pleasing. The three paragraph essay also doesn't lend itself to an agreeable flow of thoughts. Everything of significance is crammed into the center. Three paragraph essays read more like an E. E. Cummings poem whereeverythingisranintoexaggeratetherateofspeechorthought. Jokes aside, it really does push everything in to close together. Readers that skim through derive very little because there are no breaks between the thoughts to slow them down to take matters into consideration. New ideas should not just be broken down into sentences they can be expanded into paragraphs so one has more room to explain. Having only one paragraph pressures writers to use concise words, and let's face it some of us don't like to visit words outside of: good, bad, cool, dumb, and weird.
The three paragraph essay of course cannot do without the conclusion. So, this gives the writer an opportunity to be redundant by saying what they have already wasted our time with. Three paragraph essays are rigid, terribly proportioned, and dull to look at and read. That's why writing three paragraph essays are annoying to write.
The Billionare Writer's Secret
During a career spanning twenty-five years of novel, film, and television work, I've two major tools most valuable: the yogic “chakras” for characterization, and Joseph Campbell’s model of the Hero’s Journey for plot structure.
These are not random choices, nor were they selected because of the many intelligent and thoughtful essays on their relationship to successful film or world myth.
Rather, they are important because they create a connection between the inner world of the writer, and the external world of the finished work—and the reader.
A plot structure is nothing more than a tool for organizing events in temporal sequence. While there are more such structures than there are professional writers, few of them meet what thousands of students consider a critical test: are they actually easy to use and apply? A simple tool, however limited, can be of greater use than a complicated tool that requires years to master. Remember: you will achieve real quality in your writing only by mastering your basics.
The Hero’s Journey, extracted from thousands of years of world mythology, has the advantage of actually mimicking the path of life itself. The “three act structure” does not. After all…life isn’t divided into three, or five, or eight acts. Such divisions can be useful tools, but they should never be mistaken for some kind of “truth” about existence. In comparison, note this interpretation (there are others) of the steps of the Hero’s Journey, and to explain them, we’ll look at the first Star Wars movie, “Episode IV, A New Hope”:
1) Hero Confronted With A Challenge. “Come with me, Luke, learn the ways of the Force.” This is pretty clear, right? There has to be a challenge, or a beckoning, or the character won’t begin to change—and all great writing is about change.
2) Hero Initially rejects the challenge, :I promised Uncle Owen I’d work on the moisture evaporators.” A real challenge, one that can provoke real change, will be frightening and exciting. A character will usually have some reservations.
3) Hero accepts the challenge. Luke’s aunt and uncle are killed, freeing him from his oath. If your character doesn’t accept the challenge, there is no story—unless the story is about the consequences of not accepting responsibility.
4) The Road of trials. Traveling to the desert town and cantina, getting on Han Solo’s spaceship, traveling to other planets, etc. This is the section where locations and sequence interact. The character travels, learns, commits actions that force inter-action with the environment, and the environment responds positively or negatively, with greater and greater stakes as the story proceeds.
5) Gaining Allies and Powers. Luke meets Han Solo, and Chewbacca, and Obi-Wan, and Princess Leia. He learns of the Force, and the use of Light Sabers, and how to fly and fight and rescue princesses. If your character doesn’t have to grow in order to resolve the problem, you may have chosen the wrong problem or character!
6) Initial Confrontation with Evil, and defeat. Obi-Wan’s death. Or possibly the disastrous attack on the Death Star. One is private and emotional, the other spectacular and physical.
7) Dark Night of the Soul. The moment of greatest weakness. Luke begins to believe he cannot win, and everything he loves will die.
8) Leap of Faith. “Trust your Feelings, Luke.” The leap of Faith is always faith in one of three things: faith in self, faith in your companions, or faith in a higher power. In “Star Wars” it is all three! This may be the only time in the history of cinema that this was true, and helps to explain why George Lucas is a billionaire.
9) Confront Evil—victorious. The Death Star blows up.
10) Student Becomes the Teacher. Luke is presented with medals, which establish him as a role model.
###
The above ten steps are not some cookie-cutter pattern. They are the combined world wisdom about the path of life itself, the process we go through in achieving any worthwhile goal. There will be fear. There will be defeat. We will need to gain new skills and friends and partners. We must be clear on our acceptance of goals and responsibility. We must have faith. And ultimately, if we have struggled, and learned, and sacrificed, and moved through our fear…we learn and grow and succeed. And then we teach others. This is the pattern of life, and any time you organize information and events into a pattern even vaguely reminiscent of this, the human nervous system, worldwide, will recognize it as story.
It is NOT some kind of cure-all for bad story tellers. What these ten steps are is something analogous to the eighty-eight keys of a piano. Understand the emotional and life significance of each step, and then “play them” as your developed instincts dictate. Make your own kind of music. The pattern has worked for about thirty thousand years. It will work for you, too.
These are not random choices, nor were they selected because of the many intelligent and thoughtful essays on their relationship to successful film or world myth.
Rather, they are important because they create a connection between the inner world of the writer, and the external world of the finished work—and the reader.
A plot structure is nothing more than a tool for organizing events in temporal sequence. While there are more such structures than there are professional writers, few of them meet what thousands of students consider a critical test: are they actually easy to use and apply? A simple tool, however limited, can be of greater use than a complicated tool that requires years to master. Remember: you will achieve real quality in your writing only by mastering your basics.
The Hero’s Journey, extracted from thousands of years of world mythology, has the advantage of actually mimicking the path of life itself. The “three act structure” does not. After all…life isn’t divided into three, or five, or eight acts. Such divisions can be useful tools, but they should never be mistaken for some kind of “truth” about existence. In comparison, note this interpretation (there are others) of the steps of the Hero’s Journey, and to explain them, we’ll look at the first Star Wars movie, “Episode IV, A New Hope”:
1) Hero Confronted With A Challenge. “Come with me, Luke, learn the ways of the Force.” This is pretty clear, right? There has to be a challenge, or a beckoning, or the character won’t begin to change—and all great writing is about change.
2) Hero Initially rejects the challenge, :I promised Uncle Owen I’d work on the moisture evaporators.” A real challenge, one that can provoke real change, will be frightening and exciting. A character will usually have some reservations.
3) Hero accepts the challenge. Luke’s aunt and uncle are killed, freeing him from his oath. If your character doesn’t accept the challenge, there is no story—unless the story is about the consequences of not accepting responsibility.
4) The Road of trials. Traveling to the desert town and cantina, getting on Han Solo’s spaceship, traveling to other planets, etc. This is the section where locations and sequence interact. The character travels, learns, commits actions that force inter-action with the environment, and the environment responds positively or negatively, with greater and greater stakes as the story proceeds.
5) Gaining Allies and Powers. Luke meets Han Solo, and Chewbacca, and Obi-Wan, and Princess Leia. He learns of the Force, and the use of Light Sabers, and how to fly and fight and rescue princesses. If your character doesn’t have to grow in order to resolve the problem, you may have chosen the wrong problem or character!
6) Initial Confrontation with Evil, and defeat. Obi-Wan’s death. Or possibly the disastrous attack on the Death Star. One is private and emotional, the other spectacular and physical.
7) Dark Night of the Soul. The moment of greatest weakness. Luke begins to believe he cannot win, and everything he loves will die.
8) Leap of Faith. “Trust your Feelings, Luke.” The leap of Faith is always faith in one of three things: faith in self, faith in your companions, or faith in a higher power. In “Star Wars” it is all three! This may be the only time in the history of cinema that this was true, and helps to explain why George Lucas is a billionaire.
9) Confront Evil—victorious. The Death Star blows up.
10) Student Becomes the Teacher. Luke is presented with medals, which establish him as a role model.
###
The above ten steps are not some cookie-cutter pattern. They are the combined world wisdom about the path of life itself, the process we go through in achieving any worthwhile goal. There will be fear. There will be defeat. We will need to gain new skills and friends and partners. We must be clear on our acceptance of goals and responsibility. We must have faith. And ultimately, if we have struggled, and learned, and sacrificed, and moved through our fear…we learn and grow and succeed. And then we teach others. This is the pattern of life, and any time you organize information and events into a pattern even vaguely reminiscent of this, the human nervous system, worldwide, will recognize it as story.
It is NOT some kind of cure-all for bad story tellers. What these ten steps are is something analogous to the eighty-eight keys of a piano. Understand the emotional and life significance of each step, and then “play them” as your developed instincts dictate. Make your own kind of music. The pattern has worked for about thirty thousand years. It will work for you, too.
Tuesday, January 19, 2010
The Golden Hour
During a conversation earlier today, a formerly svelt young lady said that she had given up on the idea of exercise, because to have a body worth the trouble, it would take three or four hours a day.
Novice writers complain that in order to build their careers, it would take six or seven hours a day…so what is the point!
And more times than I could count, stressed-out acquaintances have said that they would love to meditate, but “don’t have the time.”
It is time we explode these falsehoods. The truth is that misconceptions like the above can completely steal your chances for health, happiness and success.
The truth is that you can get started on a fantastic fitness regimen in only an hour a week. Further, a focused writer can create a novel in a year in only an hour a day. And gigantic strides can be made toward stress relief in only five minutes a day. THAT is the playing field: give yourself five minutes, and you can cut your stress in half. Give yourself an hour a week, and you can have health and fitness. An hour a day can jump-start a career.
1) Five Minutes a day. Five times a day, for just sixty seconds, stop and breathe slowly and deeply from your belly. Go to a local yoga or Tai Chi school and ask to learn a relaxation breathing technique. If you can’t find one, then slow down, get quiet, and feel your heartbeat for sixty seconds. Do this every three hours for sixty seconds, and you will halve your stress levels.
2) An hour a week. Three times a week, perform twenty minutes of the right body-weight or weight exercises. Hindu Squats and Hindu Pushups are wonderful whole-body exercises. Do a Google search for them, and you’ll find multiple sites on the Internet selling or giving away the information for free. For faster results, use “Kettlebell” style whole-body weight exercises. These exercise tools look like little cannon-balls with handles, and they are used in a variety of swinging and yoga-like moves that are unbelievably efficient for developing strength, endurance, flexibility, power and athleticism, all at the same time. You can even use an ordinary dumbbell in the beginning. Again, do a Google search, and you’ll find the information, often for free!
3) An Hour a day. This is what I call the “Golden Hour.” You need to accept the idea that one hour out of every day belongs to you. Not your job, not your husband or wife, or your kids—it belongs to you. During this time, if you plan it properly, you can exercise, practice your art, meditate, read—whatever. If you are a writer, I’d suggest that Monday, Wednesday, and Friday, you “flow”—just create rough draft, with no attempt to edit it. Tuesday, Thursday, and Saturday you do your editing, polishing the work you did the previous day. If you learn to focus properly, there is no reason in the world you can’t learn to produce 1000 words of rough draft in an hour. That’s enough to produce a novel a year, in just an hour a day.
The “Golden Hour” is a goal, one that might take you a year or two to work toward. But if you will just start with five minutes a day, and a commitment to an hour a week…working TOWARD an hour a day, you have placed your feet on the road toward peace of mind, a healthy body, and a happy heart: a tiny investment for a gigantic reward.
Novice writers complain that in order to build their careers, it would take six or seven hours a day…so what is the point!
And more times than I could count, stressed-out acquaintances have said that they would love to meditate, but “don’t have the time.”
It is time we explode these falsehoods. The truth is that misconceptions like the above can completely steal your chances for health, happiness and success.
The truth is that you can get started on a fantastic fitness regimen in only an hour a week. Further, a focused writer can create a novel in a year in only an hour a day. And gigantic strides can be made toward stress relief in only five minutes a day. THAT is the playing field: give yourself five minutes, and you can cut your stress in half. Give yourself an hour a week, and you can have health and fitness. An hour a day can jump-start a career.
1) Five Minutes a day. Five times a day, for just sixty seconds, stop and breathe slowly and deeply from your belly. Go to a local yoga or Tai Chi school and ask to learn a relaxation breathing technique. If you can’t find one, then slow down, get quiet, and feel your heartbeat for sixty seconds. Do this every three hours for sixty seconds, and you will halve your stress levels.
2) An hour a week. Three times a week, perform twenty minutes of the right body-weight or weight exercises. Hindu Squats and Hindu Pushups are wonderful whole-body exercises. Do a Google search for them, and you’ll find multiple sites on the Internet selling or giving away the information for free. For faster results, use “Kettlebell” style whole-body weight exercises. These exercise tools look like little cannon-balls with handles, and they are used in a variety of swinging and yoga-like moves that are unbelievably efficient for developing strength, endurance, flexibility, power and athleticism, all at the same time. You can even use an ordinary dumbbell in the beginning. Again, do a Google search, and you’ll find the information, often for free!
3) An Hour a day. This is what I call the “Golden Hour.” You need to accept the idea that one hour out of every day belongs to you. Not your job, not your husband or wife, or your kids—it belongs to you. During this time, if you plan it properly, you can exercise, practice your art, meditate, read—whatever. If you are a writer, I’d suggest that Monday, Wednesday, and Friday, you “flow”—just create rough draft, with no attempt to edit it. Tuesday, Thursday, and Saturday you do your editing, polishing the work you did the previous day. If you learn to focus properly, there is no reason in the world you can’t learn to produce 1000 words of rough draft in an hour. That’s enough to produce a novel a year, in just an hour a day.
The “Golden Hour” is a goal, one that might take you a year or two to work toward. But if you will just start with five minutes a day, and a commitment to an hour a week…working TOWARD an hour a day, you have placed your feet on the road toward peace of mind, a healthy body, and a happy heart: a tiny investment for a gigantic reward.
The Lazy Mans Guide To Great Characterization
One subject arising whenever writers gather to discuss their craft is the mining of life itself for story material. While a vital and important technique, it is important to remember that real human beings are impossibly complex, far too complicated to serve as story characters without major modification. The most complex character in all of western fiction (arguably), Hamlet, is still only 1% as complex as a real human being.
One must remember that there is a unity between character and plot: they are, in essence, two sides of a single coin. Plot is what a character does in a given situation. A plot must empty a character out, give us everything we need to know about the lead, or the story situation hasn't been thought through very well.
In life, it is reasonable to take the position that we are what we do. True, this is not ALL that we are, but what we do is closer to this essence than what we "think" we are, or what others define us as. Everyone knows that we judge each other on our actions, and it is childish to pretend otherwise.
We learn to characterize by formulating a theory of human nature, and then testing it against the people around us--our family and friends. You should be prepared to defend this theory in conversation and literary debate. After all, there are only two basic questions being addressed in all of fiction:
1) What is it to be human?
2) What is the ethical structure of the universe?
Whatever your own theory is, you should understand it from every direction, and be able to apply it to understand your own strengths and weaknesses.
Look at the three major areas of human life: body, mind, and spirit. What does your body say about you? Believe me, it says worlds about your values, discipline, emotional health, habit patterns and more. What does your career say about you? Are you operating at full efficiency there? Do you complain about money troubles, but not do anything about it? Do you dream, but not perform? Or are you working at a job that you would continue to do even if you won the lottery? To me, this is a major sign of an active, healthy intellect--the ability to do for a living that which you would do for free.
What about your relationship with your husband/wife/significant other? To me, this is where you reveal yourself most clearly. You ARE your partner, flipped upside-down and inside out. If you like what you see across the breakfast table from you, great. If not, you have work to do. Remember: whoever you see over there was the best you could do. If you could have gotten someone smarter, handsomer/prettier, emotionally healthier--you would have. So take a hard look. Often, you can learn more from a person's partner than you can from meeting the person.
Viewed in this way, there is a lifetime of study in understanding the people around us, and in understanding ourselves as well. And a lifetime of potential stories in examining how people's flaws and gaps keep them from achieving their full potential. It can be painful to look at this stuff, but the only thing even more painful is being terminally untrue to your own spirit. That, my friends, is a true tragedy. Better the pain of awareness than the agony of self-betrayal. By a long shot.
One must remember that there is a unity between character and plot: they are, in essence, two sides of a single coin. Plot is what a character does in a given situation. A plot must empty a character out, give us everything we need to know about the lead, or the story situation hasn't been thought through very well.
In life, it is reasonable to take the position that we are what we do. True, this is not ALL that we are, but what we do is closer to this essence than what we "think" we are, or what others define us as. Everyone knows that we judge each other on our actions, and it is childish to pretend otherwise.
We learn to characterize by formulating a theory of human nature, and then testing it against the people around us--our family and friends. You should be prepared to defend this theory in conversation and literary debate. After all, there are only two basic questions being addressed in all of fiction:
1) What is it to be human?
2) What is the ethical structure of the universe?
Whatever your own theory is, you should understand it from every direction, and be able to apply it to understand your own strengths and weaknesses.
Look at the three major areas of human life: body, mind, and spirit. What does your body say about you? Believe me, it says worlds about your values, discipline, emotional health, habit patterns and more. What does your career say about you? Are you operating at full efficiency there? Do you complain about money troubles, but not do anything about it? Do you dream, but not perform? Or are you working at a job that you would continue to do even if you won the lottery? To me, this is a major sign of an active, healthy intellect--the ability to do for a living that which you would do for free.
What about your relationship with your husband/wife/significant other? To me, this is where you reveal yourself most clearly. You ARE your partner, flipped upside-down and inside out. If you like what you see across the breakfast table from you, great. If not, you have work to do. Remember: whoever you see over there was the best you could do. If you could have gotten someone smarter, handsomer/prettier, emotionally healthier--you would have. So take a hard look. Often, you can learn more from a person's partner than you can from meeting the person.
Viewed in this way, there is a lifetime of study in understanding the people around us, and in understanding ourselves as well. And a lifetime of potential stories in examining how people's flaws and gaps keep them from achieving their full potential. It can be painful to look at this stuff, but the only thing even more painful is being terminally untrue to your own spirit. That, my friends, is a true tragedy. Better the pain of awareness than the agony of self-betrayal. By a long shot.
The Three Questions of Science Fiction
There is a great deal of misunderstanding about what that particular branch of literature called “Science Fiction” actually consists of. Is it space-ships and monsters? Time machines? Galactic empires? Well, its all of those things, and often none of them.
Science Fiction, broadly speaking, is story-telling that deals with the impact of organized knowledge on human beings. Usually, this means technology, and the way it changes us—and reveals about us. After all, most technology is an extension of our senses, attributes and desires: computers are brains, cell-phones are voices and ears, cars are legs, planes are the dream of flight.
Many classic S.F. films and books take place in worlds identical to ours, except for the creation of some new device, or the appearance of a new life-form. Others take place in worlds so apparently foreign that only the most dedicated and experienced reader can understand what is going on!
But at the core, there are three questions or musings most often asked or explored in any work with the “Science Fiction” label. Those three are:
1) What if?
2) If Only…
3) If This Goes On…
Although these three "questions" overlap considerably, the first, “What If?”, is the most essential of the three. “What If the Martians attacked?” “What If eternal life was available at a price?” “What If we knew an asteroid would hit Earth in a year?”
The second adds a bit of longing to the equation. “If Only President Kennedy hadn’t been assassinated…” is the kind of question that leads to sociological and historical speculation, or the “Alternate History” branch of S.F. which has become tremendously popular in the last decade. “If Only the gene for generosity (or anger, or bigotry) could be mapped…” “If Only we could selectively prune bad memories…”
There is an emotional quality to the “If Only” questions, and they often speak to a sense of missed opportunity, roads not taken.
The third question, “If This Goes On” is tailor-made for cautionary tales. “If we continue to pollute the environment…” “If one party continues to dominate American politics…” “If more women enter the management class…” “If the space program continues to Privatize” “If human beings become better at modifying their physical characteristics…”
These questions are starting places for speculation. While it is easy to use any of them for trivial or absurd (and entertaining!) questions like “What if a 300-foot radioactive lizard attacked Tokyo?” they can also address profound issues, as in “how would humanity change if we gained incontrovertible proof of intelligent alien life?”
By concentrating on the question, or proposition, at the core of your story, it becomes easier to keep it from becoming a CGI-fest. Ask yourself how YOU would react to a given situation. How your family would react—you know them well. Then friends. Political adversaries. Other nations, and people of other groups. Dig into the meat of it. Study history, and begin to grasp the way societies change in response to technology, for instance the Automobile, or Printing Press, or Computer.
The more deeply you delve, the more likely you will be to create a unique question with unique answers. Then people your world with breathing, believable characters responding as intelligent, feeling people have since the beginning of time. Your work will blossom and reach new levels…
Even if it IS about a 300-foot radioactive lizard!
Science Fiction, broadly speaking, is story-telling that deals with the impact of organized knowledge on human beings. Usually, this means technology, and the way it changes us—and reveals about us. After all, most technology is an extension of our senses, attributes and desires: computers are brains, cell-phones are voices and ears, cars are legs, planes are the dream of flight.
Many classic S.F. films and books take place in worlds identical to ours, except for the creation of some new device, or the appearance of a new life-form. Others take place in worlds so apparently foreign that only the most dedicated and experienced reader can understand what is going on!
But at the core, there are three questions or musings most often asked or explored in any work with the “Science Fiction” label. Those three are:
1) What if?
2) If Only…
3) If This Goes On…
Although these three "questions" overlap considerably, the first, “What If?”, is the most essential of the three. “What If the Martians attacked?” “What If eternal life was available at a price?” “What If we knew an asteroid would hit Earth in a year?”
The second adds a bit of longing to the equation. “If Only President Kennedy hadn’t been assassinated…” is the kind of question that leads to sociological and historical speculation, or the “Alternate History” branch of S.F. which has become tremendously popular in the last decade. “If Only the gene for generosity (or anger, or bigotry) could be mapped…” “If Only we could selectively prune bad memories…”
There is an emotional quality to the “If Only” questions, and they often speak to a sense of missed opportunity, roads not taken.
The third question, “If This Goes On” is tailor-made for cautionary tales. “If we continue to pollute the environment…” “If one party continues to dominate American politics…” “If more women enter the management class…” “If the space program continues to Privatize” “If human beings become better at modifying their physical characteristics…”
These questions are starting places for speculation. While it is easy to use any of them for trivial or absurd (and entertaining!) questions like “What if a 300-foot radioactive lizard attacked Tokyo?” they can also address profound issues, as in “how would humanity change if we gained incontrovertible proof of intelligent alien life?”
By concentrating on the question, or proposition, at the core of your story, it becomes easier to keep it from becoming a CGI-fest. Ask yourself how YOU would react to a given situation. How your family would react—you know them well. Then friends. Political adversaries. Other nations, and people of other groups. Dig into the meat of it. Study history, and begin to grasp the way societies change in response to technology, for instance the Automobile, or Printing Press, or Computer.
The more deeply you delve, the more likely you will be to create a unique question with unique answers. Then people your world with breathing, believable characters responding as intelligent, feeling people have since the beginning of time. Your work will blossom and reach new levels…
Even if it IS about a 300-foot radioactive lizard!
The Top 10 Tips For Writing A Good Press Release
Writing a press release doesn't need to be difficult. Here are 10 tips for writing a successful press release.
1 - You are writing for journalists
Press releases aren't for customers or consumers they are for reporters, journalists who will use them as a starting point for a larger story or feature. Write your story as you would like to have it told. Press releases written as sales pieces will be completely ignored. The points you make in your press release and the order in which you make them may direct the journalist in how to develop the story.
2 - Start with a strong "lead"
The first paragraph of the press release is known as the "lead". The lead needs to be strong, communicating your message quickly and concisely. You need to use your headline and first paragraph effectively so that they standalone and that if only those portions were to be read, there would be enough information to understand what the release is about. The rest of your press release should provide the detail. Journalists see maybe thousands of press releases a day, you have a few seconds to grab your their attention.
3 - What is your angle?
The media are always on the look out for a good story. Your press release needs to be more than just. fact, it needs to be newsworthy. Understanding why journalists would find your story interesting is the key to success. Think about the release from the journalist's point of view, put yourself in their shoes. It is best to make your press release timely and to tie it to current events or social issues if possible. Find a good angle, a good news hook and you have the start of a good press release.
4 - Who, what, where, when and why
A good press release needs to answer all of the "W" questions (who, what, where, when and why), providing the journalist with useful information about your organization, product, service or event. If your press release reads like an advertisement or sales pitch, dump it.
5 - Why should anyone care?
Company launches, new websites and changes of management happen all the time and so aren't interesting. You need to concentrate on what makes your new company, web site, CEO or product unique. Ask yourself the question, "Why should anyone care?" Concentrate on the aspects of your press release that makes it different.
6 - Add the human touch
Always use real life stories about how your organization identified a problem and solved it. How did your service or product fulfil a need or help the community. Real life examples communicate the benefits of using your product or service in a powerful way.
7 - Keep to the point
Use enough words to tell your story, no more and no less. Don't pad your release with unnecessary adjectives or flowery language. But at the same time make each word count.
8 - Limit the jargon
The best way to communicate your news is to speak plainly. You may need to use some jargon or industry specific lingo, but limit it to the minimum. Industry specific terms are only understood by people in the same industry where as your press release is aimed at a general readership.
9 - Add an "About" section
Make sure you add an "About" section where you describe your company and services. This will be useful for setting the press release in a context. Don't forget to add the URL of your website.
10 - Add good contact information
If a journalist picks up on your press release they will want to talk with you. Just adding your website URL isn't enough. As a minimum you need to add a contact name and an email address. Even better add a phone number where you can be contacted.
1 - You are writing for journalists
Press releases aren't for customers or consumers they are for reporters, journalists who will use them as a starting point for a larger story or feature. Write your story as you would like to have it told. Press releases written as sales pieces will be completely ignored. The points you make in your press release and the order in which you make them may direct the journalist in how to develop the story.
2 - Start with a strong "lead"
The first paragraph of the press release is known as the "lead". The lead needs to be strong, communicating your message quickly and concisely. You need to use your headline and first paragraph effectively so that they standalone and that if only those portions were to be read, there would be enough information to understand what the release is about. The rest of your press release should provide the detail. Journalists see maybe thousands of press releases a day, you have a few seconds to grab your their attention.
3 - What is your angle?
The media are always on the look out for a good story. Your press release needs to be more than just. fact, it needs to be newsworthy. Understanding why journalists would find your story interesting is the key to success. Think about the release from the journalist's point of view, put yourself in their shoes. It is best to make your press release timely and to tie it to current events or social issues if possible. Find a good angle, a good news hook and you have the start of a good press release.
4 - Who, what, where, when and why
A good press release needs to answer all of the "W" questions (who, what, where, when and why), providing the journalist with useful information about your organization, product, service or event. If your press release reads like an advertisement or sales pitch, dump it.
5 - Why should anyone care?
Company launches, new websites and changes of management happen all the time and so aren't interesting. You need to concentrate on what makes your new company, web site, CEO or product unique. Ask yourself the question, "Why should anyone care?" Concentrate on the aspects of your press release that makes it different.
6 - Add the human touch
Always use real life stories about how your organization identified a problem and solved it. How did your service or product fulfil a need or help the community. Real life examples communicate the benefits of using your product or service in a powerful way.
7 - Keep to the point
Use enough words to tell your story, no more and no less. Don't pad your release with unnecessary adjectives or flowery language. But at the same time make each word count.
8 - Limit the jargon
The best way to communicate your news is to speak plainly. You may need to use some jargon or industry specific lingo, but limit it to the minimum. Industry specific terms are only understood by people in the same industry where as your press release is aimed at a general readership.
9 - Add an "About" section
Make sure you add an "About" section where you describe your company and services. This will be useful for setting the press release in a context. Don't forget to add the URL of your website.
10 - Add good contact information
If a journalist picks up on your press release they will want to talk with you. Just adding your website URL isn't enough. As a minimum you need to add a contact name and an email address. Even better add a phone number where you can be contacted.
Top Secret -- The One Year Path To Publication
There is a way to virtually guarantee your publication within a single year. No, it has nothing to do with self-publication. This path is not for dilettantes, and will push you to the limit, but it has worked for dozens of my students, and it will work for you.
It is based on writing principles first proposed by two giants in the publishing field, science-fiction writers Ray Bradbury, and Robert Heinlein, over thirty years ago. And no, you don’t have to be a science fiction writer. No matter what your ULTIMATE goal—novel, screenplay, playwright, or poet, you can adapt this method. It is designed to address literally every major problem you have or might encounter as a writer.
1) Write a story a week, or a story every other week.
2) Read 10X as much as you write.
3) Put your stories in the mail. Keep them in the mail until they sell.
4) Never re-write except to editorial request.
And there you go. Now let’s look back at the steps for a bit of further explanation.
1) Write a story a week, or a story every other week. These can be as short as you wish. No, it doesn’t matter if you want to write novels, or your ideas tend to emerge from your subconscious in long form. If you’re a newbie runner training for a marathon, you’d start by running around the block, wouldn’t you? You wouldn’t start by running twenty-six miles, that’s for sure! Everything you need to know to write a book is contained in a short story, and writing 100,000 words of short stories will improve your writing far more than that same 100,000 words devoted to a novel. Scriptwriting? Before you can write a script, you need to be certain you understand storytelling. I mean REALLY understand it, subconsciously. Short stories give you a chance to hone your skills. Poetry? Well, in this case, write a poem a week! Non-Fiction? Sure! Write an article a week!
2) Read 10X what you write. There is nothing sadder than a young writer who doesn’t read for fear of “contaminating his style.” This is complete self-delusion. A writer DESPERATELY needs to read everything she can get her hands on…and of the very best quality. Personally, I read one act of Shakespeare aloud each morning, to simultaneously improve my writing and speaking ability.
3) Put your stories in the mail. Every week, or every other week, one of your stories should be submitted to an editor who pays money for publication. Frankly, it doesn’t matter how much. Money is a very cold equation, something different from pats on the back, cheers, contributors copies or even awards. When an editor cuts you a check, there is a lack of warm fuzzy feelings, and a down-to-earth “will my readers like this” that is completely different from the accolades or criticisms of your writing group or class. THIS is the feedback you need: a check that clears the bank. Get your stories out! And web publication is just fine in this regard—as long as there is money. Even a penny a word—or less!--is just fine.
4) Don’t re-write except to editorial request. Once your story is finished and initially re-written, move on. Don’t re-write endlessly, trying to get it “perfect.” You’ll learn more by writing a new story than re-writing an old one endlessly.
If you’ll do this, I promise you your first sales within fifty stories. At the story a week level, that’s one year! Just one year from today, you could be a paid author. And for any real writer, that should be an idea exciting enough to keep them up late, and get them up early, typing away, knowing that that first acceptance check is less than 365 days way.
It is based on writing principles first proposed by two giants in the publishing field, science-fiction writers Ray Bradbury, and Robert Heinlein, over thirty years ago. And no, you don’t have to be a science fiction writer. No matter what your ULTIMATE goal—novel, screenplay, playwright, or poet, you can adapt this method. It is designed to address literally every major problem you have or might encounter as a writer.
1) Write a story a week, or a story every other week.
2) Read 10X as much as you write.
3) Put your stories in the mail. Keep them in the mail until they sell.
4) Never re-write except to editorial request.
And there you go. Now let’s look back at the steps for a bit of further explanation.
1) Write a story a week, or a story every other week. These can be as short as you wish. No, it doesn’t matter if you want to write novels, or your ideas tend to emerge from your subconscious in long form. If you’re a newbie runner training for a marathon, you’d start by running around the block, wouldn’t you? You wouldn’t start by running twenty-six miles, that’s for sure! Everything you need to know to write a book is contained in a short story, and writing 100,000 words of short stories will improve your writing far more than that same 100,000 words devoted to a novel. Scriptwriting? Before you can write a script, you need to be certain you understand storytelling. I mean REALLY understand it, subconsciously. Short stories give you a chance to hone your skills. Poetry? Well, in this case, write a poem a week! Non-Fiction? Sure! Write an article a week!
2) Read 10X what you write. There is nothing sadder than a young writer who doesn’t read for fear of “contaminating his style.” This is complete self-delusion. A writer DESPERATELY needs to read everything she can get her hands on…and of the very best quality. Personally, I read one act of Shakespeare aloud each morning, to simultaneously improve my writing and speaking ability.
3) Put your stories in the mail. Every week, or every other week, one of your stories should be submitted to an editor who pays money for publication. Frankly, it doesn’t matter how much. Money is a very cold equation, something different from pats on the back, cheers, contributors copies or even awards. When an editor cuts you a check, there is a lack of warm fuzzy feelings, and a down-to-earth “will my readers like this” that is completely different from the accolades or criticisms of your writing group or class. THIS is the feedback you need: a check that clears the bank. Get your stories out! And web publication is just fine in this regard—as long as there is money. Even a penny a word—or less!--is just fine.
4) Don’t re-write except to editorial request. Once your story is finished and initially re-written, move on. Don’t re-write endlessly, trying to get it “perfect.” You’ll learn more by writing a new story than re-writing an old one endlessly.
If you’ll do this, I promise you your first sales within fifty stories. At the story a week level, that’s one year! Just one year from today, you could be a paid author. And for any real writer, that should be an idea exciting enough to keep them up late, and get them up early, typing away, knowing that that first acceptance check is less than 365 days way.
Top Tips For Writing A Great How-To Article
If you are using article marketing to help drive traffic to your website you will need to come up with ideas for articles that people will want to publish and read. The quality of articles found on article directories can vary significantly so it is important that yours are among the best available for your article marketing campaign to be successful.
There is no end to the subjects you can write about and you can use any style you wish. However, it has to be something that people will want to read. "How to" articles are very popular with both website owners and readers and can be a great way to get your article marketing campaign underway. Basically, the purpose of a 'how to' article is to explain to a reader how to do something.
Of course, you will have to have a good knowledge of how to do the task yourself before you can think about instructing anyone else how to do it, so stick to what you know. There are many possibilities. If you have experience in networking you could write a 'how to' article on how to set up a router at home, or if you love cars you could write an article on 'how to service your car'. There are endless possibilities for 'how to' articles, in fact you are reading one right now.
So let's get started. When you are writing a "how to" article remember that you are the teacher so write in an authoritative tone. You are sharing your expertise with someone who may have little knowledge of the subject at hand. So keep your writing style simple and your instructions clear.
At the beginning of your article tell your reader what their goal is and summarize how it is going to be achieved. This will prepare them for the task ahead. You should also inform them of what, if anything, they will need to have to hand to complete the task. Going back to the setting up a router example, you would need to tell them that they will need their computer, router, instruction booklet and perhaps and ethernet cable to complete the task.
Also, you must start at the beginning and work through the task step by step. Sometimes it may be beneficial to use bullet points to help give the impression that it is a step by step process. Alternatively you can link the steps with words like 'next', 'and then' or 'now'. If you are new to writing the bullet points option might be best for you as it keeps things simple, and helps you avoid complex grammatical structures.
As you write, re-read your text every few paragraphs, and try to read it from the reader's point of view, assuming they know nothing about the task at hand. As an expert on the subject it can be too easy to make things over-complex because the task is second nature to you. Try to imagine you are doing it for the first time and instruct the reader accordingly. Going back to our previous example, will the reader actually know what an ethernet cable is, or what a router is for that matter?
If a particular stage in the task is complex you may want to repeat the instruction, or ask the reader to check their progress so they are sure they have followed your instructions successfully.
With longer articles it is important to do this regularly so the reader does not lose track. Summarize what they have done so far, tell them what should have already been achieved and ask them to check that everything is as it should be. If a reader finds that the project does not look like what you have described, they can then retrace the last few steps and see where they went wrong.
If you work through your article in this manner you should be left with a clear, concise 'how to' article that takes the reader through each step of the project to completion. Read it again, at least twice, to make sure that it is well written and that instructions are clear. Wrap up with a concluding paragraph congratulating the reader for a job well done.
And finally, the icing on the cake, the headline. This does not necessarily have to be done at the end. It can be done before you write the article but you may find that headline ideas will come to you as you write your content. Be sure to spend some time perfecting your headline as this can be the difference between the success and failure of your article.
So that's it. If you have already written your first 'how to' article, well done. If not, try it now while the information is fresh in your mind.
There is no end to the subjects you can write about and you can use any style you wish. However, it has to be something that people will want to read. "How to" articles are very popular with both website owners and readers and can be a great way to get your article marketing campaign underway. Basically, the purpose of a 'how to' article is to explain to a reader how to do something.
Of course, you will have to have a good knowledge of how to do the task yourself before you can think about instructing anyone else how to do it, so stick to what you know. There are many possibilities. If you have experience in networking you could write a 'how to' article on how to set up a router at home, or if you love cars you could write an article on 'how to service your car'. There are endless possibilities for 'how to' articles, in fact you are reading one right now.
So let's get started. When you are writing a "how to" article remember that you are the teacher so write in an authoritative tone. You are sharing your expertise with someone who may have little knowledge of the subject at hand. So keep your writing style simple and your instructions clear.
At the beginning of your article tell your reader what their goal is and summarize how it is going to be achieved. This will prepare them for the task ahead. You should also inform them of what, if anything, they will need to have to hand to complete the task. Going back to the setting up a router example, you would need to tell them that they will need their computer, router, instruction booklet and perhaps and ethernet cable to complete the task.
Also, you must start at the beginning and work through the task step by step. Sometimes it may be beneficial to use bullet points to help give the impression that it is a step by step process. Alternatively you can link the steps with words like 'next', 'and then' or 'now'. If you are new to writing the bullet points option might be best for you as it keeps things simple, and helps you avoid complex grammatical structures.
As you write, re-read your text every few paragraphs, and try to read it from the reader's point of view, assuming they know nothing about the task at hand. As an expert on the subject it can be too easy to make things over-complex because the task is second nature to you. Try to imagine you are doing it for the first time and instruct the reader accordingly. Going back to our previous example, will the reader actually know what an ethernet cable is, or what a router is for that matter?
If a particular stage in the task is complex you may want to repeat the instruction, or ask the reader to check their progress so they are sure they have followed your instructions successfully.
With longer articles it is important to do this regularly so the reader does not lose track. Summarize what they have done so far, tell them what should have already been achieved and ask them to check that everything is as it should be. If a reader finds that the project does not look like what you have described, they can then retrace the last few steps and see where they went wrong.
If you work through your article in this manner you should be left with a clear, concise 'how to' article that takes the reader through each step of the project to completion. Read it again, at least twice, to make sure that it is well written and that instructions are clear. Wrap up with a concluding paragraph congratulating the reader for a job well done.
And finally, the icing on the cake, the headline. This does not necessarily have to be done at the end. It can be done before you write the article but you may find that headline ideas will come to you as you write your content. Be sure to spend some time perfecting your headline as this can be the difference between the success and failure of your article.
So that's it. If you have already written your first 'how to' article, well done. If not, try it now while the information is fresh in your mind.
Turn Writers Blocks Into Stepping Stones
Years ago at a presentation at the UCLA Extension Writer’s Program, I promised an audience to teach them to conquer this beast once and for all. Later, another instructor approached me and said “why did you say that to those people? It’s not possible.”
Poor woman. All she was saying is that SHE cannot break writer’s block, which told me all I need to know about her career. In all likelihood a promising beginning, perhaps an award-winning poem or book…and then pain.
It is not only possible to end writer’s block forever, but you can actually use it to your advantage!
First, let us define it in some useful way: Writer’s block is the inability to
1) Produce new text.
2) Edit and polish existing text
3) Finish projects on a reasonable schedule
4) Send those projects out for editorial judgment.
5) Continue sending them out until they are sold.
Accepting the above, I’m going to give you a definition of the root cause of Writer’s Block that will actually help you in every arena of your life.
“Writer’s Block is nothing more than a confusion of two different states of mind: the Flow state, where you produce new text, and the Editing state, where you evaluate and polish what you have written.”
WB is such a killer because most of us have done far more reading than we have writing, and spend far more time in critical analysis of finished, polished work of the masters than in experiencing our own early drafts. So when we try to create text, we measure our first draft efforts against the polished work of the world’s great writers. Immediately, that “this is garbage!” voice goes off in your head, and you have a block.
It is said that novice writers must work through a million words of garbage before reaching their true voice. How in the world will you ever get through it if you constantly judge every word? If you will learn to turn that voice off, you will learn a massive and important lesson about the structure of the human psyche.
But what exactly is “Flow”? It is the psychological state where time seems to vanish, where you “fall into the page”, where the rest of the world floats away as you concentrate. This is similar to the “hypnogogic” state experienced just prior to sleep, and the first thing in the morning. It is experienced in distance running, dancing (remember the lyrics to “Flashdance”? “She’s moved into the danger zone, where the dancer becomes the dance”) and, to be perfectly frank, it is experienced during sexual relations in the moments just prior to orgasm. It is the dissolution of the subject-object relationship sought by numerous schools of meditation.
1) Alternate days (or work sessions) between flow and editing. If necessary, wear different hats, or sit in different chairs for each. NEVER DO BOTH IN THE SAME SESSION
2) Set yourself a daily output that will get you to your goal of one million words in less than 5 years. 1000 words a day will do it in three years. That’s roughly comparable to earning an AA degree. Not too shabby!
3) Explore and specifically study “Flow State” as a discipline. Do your internet searches and find a physical or mental activity (running, dancing, meditation, Tai chi, yoga, etc.) that opens a doorway to this inner world.
4) Listen to largo rhythm, sixty-beat per minute string music. Vivaldi is perfect for this, and induces “Alpha” (flow) state rapidly and effectively. Stay away from music with lyrics, but soft jazz is also terrific.
5) Practice making pictures in your mind, and then writing down what you see WITHOUT judging the quality of your descriptions. You want to enhance the connection between your deep consciousness and your typing or writing.
6) If you can’t find a good meditation technique, just sit and “listen” to your own heartbeat for 15-30 minutes a day.
There are many other ideas, but these will get you started. The most valuable thing you will learn is to “turn off” or ignore the negative voices in your head. And an artist who learns to do this on demand is on the way to integration of the deep levels of the unconscious…and greater joy in the act of creation.
Poor woman. All she was saying is that SHE cannot break writer’s block, which told me all I need to know about her career. In all likelihood a promising beginning, perhaps an award-winning poem or book…and then pain.
It is not only possible to end writer’s block forever, but you can actually use it to your advantage!
First, let us define it in some useful way: Writer’s block is the inability to
1) Produce new text.
2) Edit and polish existing text
3) Finish projects on a reasonable schedule
4) Send those projects out for editorial judgment.
5) Continue sending them out until they are sold.
Accepting the above, I’m going to give you a definition of the root cause of Writer’s Block that will actually help you in every arena of your life.
“Writer’s Block is nothing more than a confusion of two different states of mind: the Flow state, where you produce new text, and the Editing state, where you evaluate and polish what you have written.”
WB is such a killer because most of us have done far more reading than we have writing, and spend far more time in critical analysis of finished, polished work of the masters than in experiencing our own early drafts. So when we try to create text, we measure our first draft efforts against the polished work of the world’s great writers. Immediately, that “this is garbage!” voice goes off in your head, and you have a block.
It is said that novice writers must work through a million words of garbage before reaching their true voice. How in the world will you ever get through it if you constantly judge every word? If you will learn to turn that voice off, you will learn a massive and important lesson about the structure of the human psyche.
But what exactly is “Flow”? It is the psychological state where time seems to vanish, where you “fall into the page”, where the rest of the world floats away as you concentrate. This is similar to the “hypnogogic” state experienced just prior to sleep, and the first thing in the morning. It is experienced in distance running, dancing (remember the lyrics to “Flashdance”? “She’s moved into the danger zone, where the dancer becomes the dance”) and, to be perfectly frank, it is experienced during sexual relations in the moments just prior to orgasm. It is the dissolution of the subject-object relationship sought by numerous schools of meditation.
1) Alternate days (or work sessions) between flow and editing. If necessary, wear different hats, or sit in different chairs for each. NEVER DO BOTH IN THE SAME SESSION
2) Set yourself a daily output that will get you to your goal of one million words in less than 5 years. 1000 words a day will do it in three years. That’s roughly comparable to earning an AA degree. Not too shabby!
3) Explore and specifically study “Flow State” as a discipline. Do your internet searches and find a physical or mental activity (running, dancing, meditation, Tai chi, yoga, etc.) that opens a doorway to this inner world.
4) Listen to largo rhythm, sixty-beat per minute string music. Vivaldi is perfect for this, and induces “Alpha” (flow) state rapidly and effectively. Stay away from music with lyrics, but soft jazz is also terrific.
5) Practice making pictures in your mind, and then writing down what you see WITHOUT judging the quality of your descriptions. You want to enhance the connection between your deep consciousness and your typing or writing.
6) If you can’t find a good meditation technique, just sit and “listen” to your own heartbeat for 15-30 minutes a day.
There are many other ideas, but these will get you started. The most valuable thing you will learn is to “turn off” or ignore the negative voices in your head. And an artist who learns to do this on demand is on the way to integration of the deep levels of the unconscious…and greater joy in the act of creation.
What Is Your Point?
What is your point? What do you do if you don't know? Why does it matter?
It is important for every writer to know their point because the writer is in charge of the reader's experience. If the writer doesn't know the point then the reader surely won't. That means at best, a writer without a point will soon be a writer without a reader. At worst, a writer without a point can end up with a confused and perhaps even angry reader.
Making the point of your article or essay clear and apparent is how you capture the interest of your reader and it is how you keep the interest of your reader.
However knowing your point and making it clear and apparent are sometimes easier said than done. So what is a writer to do?
Finding your point is as easy as 1-2-3.
First, identify your topic. Simply make a note of the subject you plan to address. Narrow it down to one word or simple phrase. For example, you plan to write an article about potty training. That makes potty training your phrase.
Second, ask yourself a pertinent question about that topic. For example, how can you make potty training easy? Now turn that question into a statement, such as "You can make potty training easy... " This is your point. But you aren't done yet.
Third, you will need to expand and support your point so you must come up with three supporting points. Remember, not only do you have to make your point, but you also need to make it clear and apparent. That is why support is important. So think of three points you can make to support your point. For example, keeping the pressure low, making it fun, and giving it time. Finally, you join your statement with the three points and use a preposition to join the two together. In this case probably "by" would work best and often "because" is a good choice. Some other prepositions include about, during, through, under, and with.
Now you have a good introductory paragraph:
You can make potty training easy by keeping the pressure low, making it fun, and giving it time.
Not only do you have a point that you will be able to make clear and apparent to the reader, but you also have a road map for your article or essay. Simply expand on your introduction and expand on each supporting point in turn and you will have a clear point, good organization, and solid support.
Taking a few minutes to plan out your point in this manner can be well worth spending the time as it will make your writing easier. It will also make the reading easier as well. And that is the point of this article.
It is important for every writer to know their point because the writer is in charge of the reader's experience. If the writer doesn't know the point then the reader surely won't. That means at best, a writer without a point will soon be a writer without a reader. At worst, a writer without a point can end up with a confused and perhaps even angry reader.
Making the point of your article or essay clear and apparent is how you capture the interest of your reader and it is how you keep the interest of your reader.
However knowing your point and making it clear and apparent are sometimes easier said than done. So what is a writer to do?
Finding your point is as easy as 1-2-3.
First, identify your topic. Simply make a note of the subject you plan to address. Narrow it down to one word or simple phrase. For example, you plan to write an article about potty training. That makes potty training your phrase.
Second, ask yourself a pertinent question about that topic. For example, how can you make potty training easy? Now turn that question into a statement, such as "You can make potty training easy... " This is your point. But you aren't done yet.
Third, you will need to expand and support your point so you must come up with three supporting points. Remember, not only do you have to make your point, but you also need to make it clear and apparent. That is why support is important. So think of three points you can make to support your point. For example, keeping the pressure low, making it fun, and giving it time. Finally, you join your statement with the three points and use a preposition to join the two together. In this case probably "by" would work best and often "because" is a good choice. Some other prepositions include about, during, through, under, and with.
Now you have a good introductory paragraph:
You can make potty training easy by keeping the pressure low, making it fun, and giving it time.
Not only do you have a point that you will be able to make clear and apparent to the reader, but you also have a road map for your article or essay. Simply expand on your introduction and expand on each supporting point in turn and you will have a clear point, good organization, and solid support.
Taking a few minutes to plan out your point in this manner can be well worth spending the time as it will make your writing easier. It will also make the reading easier as well. And that is the point of this article.
What Should Be Included In A Non Fiction Book Proposal
A great nonfiction book proposal is the key to convincing an acquisition editor you deserve a substantial advance and getting your book published.
What should be included in a book proposal?
Concept:
A brief, no more than one page description about why your book is unique.
Market:
Who will buy your book and why. Include the demographics of your potential readers and how many of them there are. If you can, quote statistics, such as baseball is the most often viewed sport on TV with x million people watching. Or x number of people attend arts and crafts shows a year. Or $xxx dollars of revenues are generated by customers buying garden tools. Whatever is relevant to your book’s topic.
Competition:
Similar books that have been published in the last year or that will be coming out soon. You can get an idea of soon-to-be published books by going to amazon.com, and searching under key words. When you get a listing of books that you think are similar to yours, then rank by publication date.
Include the title, author, ISBN, and a brief description. Then state why your book is better or what your book addresses that the competition doesn’t.
Go to the library and read currently available books you feel are competitive to yours. Again include the title, author, ISBN, and a brief description. Then state why your book is better or what your book addresses that the competition doesn’t.
All books have competitors.
Promotion:
What you will do for promotion. How will you market your book? Be specific. If you are willing to give seminars or speak at events, try to line up a few. Publishers want authors that actively market their own books. This doesn’t mean that you have to spend money, but it does mean you have to expend effort.
About The Author:
Pretty self explanatory. What makes you the best author to write this book. This is not a resume; include what is relevant to the topic of the book. If you have previous books published list them, with a short description.
Media Placement:
Any newspaper or magazine articles you’ve been featured in. Include articles that you’ve written and have published. Offline, hard copy publications are better than online. Online is better than nothing. Plan ahead and in the months while you’re working on your book proposal see if you can get a few articles placed. If you have just a few, include clippings. If you have more than a few, list the publication, date, title of the article. Writing a book makes you an expert in the eyes of the media, but you have to let them know you’re available.
Endorsements:
If you can get a well known authority figure, expert, celebrity or author to give you an endorsement, or to commit to an endorsement, it puts you ahead in the game.
Chapter Outline or Synopsis:
Two to four pages. Each chapter is listed and the subheadings with a brief description, a paragraph or two explaining what will be included in the chapter.
Sample Chapter:
It doesn’t have to be the first chapter. Pick the chapter you’re most excited to write, or that you are the most knowledgeable about. The editor will judge the quality of your writing by this chapter.
The proposal not including the sample chapter can run from 10 to 20 pages.
Resources:
Write the Perfect Book Proposal: 10 That Sold and Why, 2nd Edition, Jeff Herman, Deborah Levine Herman.
Nonfiction Book Proposals Anybody Can Write: How to Get a Contract and Advance Before Writing Your Book, Elizabeth Lyon, Natasha Kern
Thinking Like Your Editor: How to Write Great Serious Nonfiction--and Get It Published, Susan Rabiner, Alfred Fortunato
What should be included in a book proposal?
Concept:
A brief, no more than one page description about why your book is unique.
Market:
Who will buy your book and why. Include the demographics of your potential readers and how many of them there are. If you can, quote statistics, such as baseball is the most often viewed sport on TV with x million people watching. Or x number of people attend arts and crafts shows a year. Or $xxx dollars of revenues are generated by customers buying garden tools. Whatever is relevant to your book’s topic.
Competition:
Similar books that have been published in the last year or that will be coming out soon. You can get an idea of soon-to-be published books by going to amazon.com, and searching under key words. When you get a listing of books that you think are similar to yours, then rank by publication date.
Include the title, author, ISBN, and a brief description. Then state why your book is better or what your book addresses that the competition doesn’t.
Go to the library and read currently available books you feel are competitive to yours. Again include the title, author, ISBN, and a brief description. Then state why your book is better or what your book addresses that the competition doesn’t.
All books have competitors.
Promotion:
What you will do for promotion. How will you market your book? Be specific. If you are willing to give seminars or speak at events, try to line up a few. Publishers want authors that actively market their own books. This doesn’t mean that you have to spend money, but it does mean you have to expend effort.
About The Author:
Pretty self explanatory. What makes you the best author to write this book. This is not a resume; include what is relevant to the topic of the book. If you have previous books published list them, with a short description.
Media Placement:
Any newspaper or magazine articles you’ve been featured in. Include articles that you’ve written and have published. Offline, hard copy publications are better than online. Online is better than nothing. Plan ahead and in the months while you’re working on your book proposal see if you can get a few articles placed. If you have just a few, include clippings. If you have more than a few, list the publication, date, title of the article. Writing a book makes you an expert in the eyes of the media, but you have to let them know you’re available.
Endorsements:
If you can get a well known authority figure, expert, celebrity or author to give you an endorsement, or to commit to an endorsement, it puts you ahead in the game.
Chapter Outline or Synopsis:
Two to four pages. Each chapter is listed and the subheadings with a brief description, a paragraph or two explaining what will be included in the chapter.
Sample Chapter:
It doesn’t have to be the first chapter. Pick the chapter you’re most excited to write, or that you are the most knowledgeable about. The editor will judge the quality of your writing by this chapter.
The proposal not including the sample chapter can run from 10 to 20 pages.
Resources:
Write the Perfect Book Proposal: 10 That Sold and Why, 2nd Edition, Jeff Herman, Deborah Levine Herman.
Nonfiction Book Proposals Anybody Can Write: How to Get a Contract and Advance Before Writing Your Book, Elizabeth Lyon, Natasha Kern
Thinking Like Your Editor: How to Write Great Serious Nonfiction--and Get It Published, Susan Rabiner, Alfred Fortunato
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